ISM & Prosweets 2020: Healthy indulgence and natural ingredients reign
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A bountiful, colorful range of sweets and snacks were presented to thousands of industry professionals at ISM and Prosweets 2020 (February 2-5) in Cologne, Germany. Key themes included healthy ingredients and naturalness, while diverse flavor combos and ingredient hybrids were also high on the agenda. Meanwhile, the growing significance of storytelling was underscored by brands and the continuation of sugar reduction was also spotlighted.