Gat Foods’ Fruitlift, the real-fruit based solution to replace refined sugars in RTE cereals, is advancing into the next phase of its go-to-market plan following its launch in March this year. Gat Foods will install a lab-scale extrusion plant to integrate Fruitlifit into various breakfast cereal applications and fully assess its integration into large-scale cereal production processes. The pilot plant replicates a large industrial production belt on a smaller lab scale. Fruitlift is an all-natural, liquid based ingredient – composed of 90 percent fruit components and designed to be injected into the flour mix of puffed cereals to replace white refined sugar, which until now has been a significant component in RTE cereals. The real challenge was to integrate a wet fruit solution into a dry product to bring breakfast cereals to consumers in a more natural and better-for-you format. Fruitlift delivers a mild sweetness, with or without a fruity flavor in a range of fruits to choose from.