Arjuna is rebranding its flagship turmeric extract as Curcugreen, which will be introduced at HiE 2018. The new brand name and logo aims to reflect the spirit of the high bioavailability ingredient, backed with an eco-friendly approach through the use of solar energy. Curcugreen is backed up by more than 45 scientific studies and 29 international patents. Curcugreen promises a unique formulation of natural curcumin and ar-turmerone. It delivers unchanged curcumin in the blood that is retained for a longer period, without the inclusion of any synthetic bio-enhancers.