The use of protein sources in food & beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global product launches tracked with protein sources was Bakery (19%), with Wheat Gluten (21%), Milk Protein (17%) and Egg Yolk (10%) being the leading ingredients among all products with protein sources tracked. The top positionings of global product launches tracked with protein sources in 2020 were High/Source of Protein (24%), No Additives/Preservatives (15%), and Gluten-Free (14%).