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Fiber Ingredients innovation

Feb 2021
TOP 5 POSITIONINGS AS A PERCENTAGE (%) OF FOOD & BEVERAGE LAUNCHES TRACKED WITH DIETARY FIBER INGREDIENTS (GLOBAL, 2020YTD)
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-4% (2020 vs 2019)

TOP COMPANY
Danone

TOP CATEGORY
Dairy

TOP INGREDIENTS
Maltodextrin

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023 included Gluten Free (40%), Organic Free (28%), and No Additives/Preservatives (25%). 
Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
Innova Market Insights data indicates that the use of fiber ingredients in food & beverage launches is increasing globally with a 3% growth from October 2018 to September 2023. From October 2022 to September 2023, most often, fiber ingredients were used for Bakery launches and Inulin was the leading fiber ingredient.  
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