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Natural Colors innovation

Dec 2021
TOP 5 INGREDIENTS AS A PERCENTAGE (%) OF FOOD & BEVERAGE LAUNCHES TRACKED WITH NATURAL COLORS (GLOBAL, 2020)
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+1% (2020 vs 2019)

TOP COMPANY
Aldi

TOP CATEGORY
Bakery

TOP INGREDIENTS
Caramel Color

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
Innova Market Insights data indicates that the use of fiber ingredients in food & beverage launches is increasing globally with a 3% growth from October 2018 to September 2023. From October 2022 to September 2023, most often, fiber ingredients were used for Bakery launches and Inulin was the leading fiber ingredient.  
Innova Market Insights data shows that vanilla-infused products are on the rise worldwide, experiencing a 1% year-over-year growth from October 2021 to September 2023. Confectionery leads in global launches at 37%, with Vanilla Bean emerging as the fastest-growing ingredient at a 3% CAGR from October 2018 to September 2023. In the latest period, top vanilla-inclusive launches focus on Ethical Packaging (45%), Ethical Human practices (15%), and Gluten-Free offerings (14%).
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