Sweeteners innovation

Nov 2016
Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of natural colors in food & beverage launches has increased globally, featuring a +6% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with natural colors were Bakery (14%), Confectionery (14%) and Snacks (11%), with caramel color being the leading ingredient among the natural colors tracked. The top positionings of global product launches tracked with natural colors in 2018 were No Additives/Preservatives (15%), Gluten-Free (13%) and Vegetarian (9%).
The use of emulsifiers in Food & Beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with emulsifiers were Bakery (23%) and Confectionery (20%), with soy lecithin being the leading ingredient among the emulsifiers tracked. The top positionings of global product launches tracked with emulsifiers in 2018 are Gluten-Free (14%), No Additives/Preservatives (14%) and Kosher (10%).
The use of sweeteners in food & beverage launches is increased globally, featuring a +24% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with sweeteners were Sports Nutrition (21%), Soft Drinks (20%) and Confectionery (14%), with Sucralose being the leading ingredient among the sweeteners tracked. The top positionings of global product launches tracked with sweeteners in 2018 were Sports & Recovery (20%), Gluten-Free (18%) and Sugar-Free (15%).
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