Fats & oils innovation
Mar 2019
ABSTRACT
The use of fats and oils in food & beverage launches has increased globally, featuring a +6% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with fats and oils were Bakery (24%), Snacks (14%), and Ready Meals & Side Dishes... More 
TOP 3 SUB-CATEGORIES
- Sweet Biscuits/Cookies
- Cakes - Pastries & Sweet Goods
- Bread & Bread Products
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+6%
2018 VS 2017
INGREDIENTS ANALYZED
Food & beverage launches only;
Vegetable Oil
Vegetable Oil
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+6% (2018 vs 2017)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vegetable Oil
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
+6% (2018 vs 2017)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vegetable Oil
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
Source: Innova Market Insights
Previous Ingredient Analysis on FoodIngredientsFirst.com
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Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023 included Gluten Free (40%), Organic Free (28%), and No Additives/Preservatives (25%).
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