Innova Market Insights data indicates that botanical ingredient use in global food & beverage launches had a 3% year-over-year increase from April 2022 to March 2024. Bakery was the leading category with 24% share of launches. Garlic was the top botanical ingredient at 22%, while the leading positionings were No Additives/Preservatives (15%), Vegetarian (13%) and Gluten-Free (12%).