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Video Interviews - Bill Morecraft, Blue Diamond Growers

Bill Morecraft, Blue Diamond Growers

Title:Repositioning a Leading Almond Ingredient Supplier

Date:16 July 2012

Company:Blue Diamond Growers

Designation:Bill Morecraft, Blue Diamond Growers

Summary:Bill Morecraft of Blue Diamond Growers on Repositioning a Leading Almond Ingredient Supplier.

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New Product Launch


Lofthouses Fishermans Friends Blackcurrant Flavor Lozenges


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Blackcurrant flavored sugar free lozenges with sweeteners, in a cardboard box.

Tesco 2 Jumbo Sausage Rolls


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Four jumbo sausage rolls with puff pastry filled with seasoned sausage meat. Comes in a cardboard box.

Sainsbury's Taste The Difference Vanilla Infused Sugar


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Golden caster cane sugar with a whole vanilla pod, in a 250g plastic tub.

Lutti Les Caramels Loufoques: Filled Toffees


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Individually wrapped toffees filled with figs, praline, honey and almonds, in a plastic bag.

Sante Verte Glucoreduc Minerals & Plant Extracts Food Supplement


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Thirty tablets of food supplement made from minerals and plant extracts.

This Juicy Water Raspberries & Apples Spring Water Drink


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A refreshing juice drink made with spring water and pure squeezed raspberry and apple juices. Comes in a 1L plastic bottle. Shake well and serve chilled. A relaunch of the brand previously known as Innocent Juicy Water.

Prodotti Regionali Taralli alle Olive e Capperi: Taralli with Olives and Capers


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Taralli with olives and capers, in a 350g plastic bag.

Cesar Classics Selection Dog Food


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Eight foil trays of dog food with 2 each with tender beef chicken and turkey, with tender turkey and lamb, with tender beef and with tender poultry.

Lilys Kitchen Crunchy Nibbles For Cats with Delicious Chicken Bites


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Delicious crunchy nibbles filled with 100% fresh chicken meat, vegetables and healthy herbs and oils. Cat treats comes in a plastic bag held in a cardboard drum with a metal lid.

Ds Pizza Prosciutto & Funghi: Gluten Free Pizza With Ham And Mushrooms


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Gluten free pizza with ham and mushrooms, in a 350g cardboard box.

JETgum Tropical Kaugummi: Tropical Fruit Flavored Stripe Chewing Gum


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Tropical fruit flavored sugar free stripe chewing gum.

Seattles Best Coffee Frozen Coffee Blends: Creamy Caramel


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Creamy caramel flavored frozen coffee beverage in a 227.2g pouch. Made with 100% Arabica beans.

Seattles Best Coffee Frozen Coffee Blends: Mega Mocha


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Mega mocha flavored frozen coffee beverage in a plastic pouch. The coffee category's first blend-at-home frozen coffee beverage. The demand for blended coffee is heating up.

Rite Aid Pantry Maple & Brown Sugar Instant Oatmeal


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Naturally flavored maple and brown sugar instant oatmeal with other natural flavors.

Confetti Rosseti Pera: Pear Flavored Candies


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Pear flavor candies in a 150g plastic bag.

Lotus Super 5 Lutticher Waffeln: Five Belgian Wafers with Chocolate


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Five pieces of original wafers with Belgian chocolate coating, in a plastic wrapper.

DeBeukelaer Chocolet Zarte Milchschokolade: Bakery Sticks in Milk Chocolate Coating


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Bakery sticks with milk chocolate coating, in a cardboard tube.

Sacpo Tortino Di Patate: Potatoes Pie


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Frozen savory potato pie with mozzarella cheese and baked ham, in a 250g tray held in a plastic wrapper.

Naturovo Sfoglia d'Oro Fresh Eggs


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Six fresh eggs in a plastic tray and held in a cardboard sleeve.

Cool2 Mints: Peppermint


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Naturally flavored peppermint mints in small size metal tin held in a plastic wrapper.