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Symrise AG

Company-logo  COMPANY DETAILS
Symrise AG
Muehlenfeldstraße 1
Holzminden
37603
Germany
Website
Mail
Call

+49 5531 97 0




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+49-5531-90-1649

ACTIVE CATEGORIES

colors - natural; flavors and aromas; natural flavors; nutraceutical and functional food ingredients


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Symrise supplies fragrances, flavors, food, nutrition and cosmetic ingredients around the globe to manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of approximately € 3.4 billion in the 2019 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.

The company’s origins go back to the year 1874. Symrise has since grown to achieve a market share of currently 11 % – making it one of the leading suppliers of flavors and fragrances on the global market. A high level of innovation and creativity, an exact knowledge of customer needs and various regional consumer preferences as well as targeted expansion into new and promising market segments contribute to our company’s above-average growth rate. Today, Symrise has about 9,000 employees working at sites in more than 40 countries, serving over 6,000 customers in roughly 160 countries.

Since October 2016, the operating activities of the Symrise Group have been broken down into three segments: Flavor, Nutrition and Scent & Care. The divisions within these segments are organized according to business units and regions.

Each segment has its own research and development, purchasing, production, quality control, marketing and sales departments. This system allows internal processes to be accelerated. Symrise aims to simplify procedures while making them customer-oriented and pragmatic. It places great value on fast and flexible decision-making.

The Flavor segment contains the Beverages, Savory and Sweet business units. Flavor’s range of products consists of approximately 13,000 items, which are sold in 145 countries. The flavorings Symrise produces are used by customers to make foods and beverages and give the various products their individual tastes. Symrise supplies individual flavorings used in end products as well as complete solutions, which, apart from the actual flavor, can contain additional functional ingredients, food coloring or microencapsulated components. The segment has sites in more than 40 countries in Europe, Asia, North America, Latin America and Africa.

The Nutrition segment markets its nearly 2,000 products in 89 countries via four business units: Food, Pet Food Aqua and Probi. They deliver natural sensory product solutions for taste, texture, color and functionality in foods, beverages, and baby food based on backward integration processes for vegetables, fruit, meat and seafood. It also supplies natural-taste and acceptance- enhancing products for pet foods and sustainable marine ingredients for aquacultures. And there are also probiotics for foods, beverages and nutritional supplements with health-promoting benefits.



Articles On Food Ingredients First
A farmer working in a cocoa plantation field.

FOOD INGREDIENTS NEWS

Beyond The Headlines: Nestlé advances net-zero emissions, Swiss start-up rolls out plant-based steak

15 Mar 2024 --- This week in industry news, Nestlé cut down on greenhouse gas (GHG) and methane emissions, Campbell Soup Company snapped up Sovos Brands to advance its meals and beverages... Read More

A hand pouring honey from a spoon into a bowl of salad.

FOOD INGREDIENTS NEWS

Beyond The Headlines: dsm-firmenich expands flavor business, CEO change at Symrise

01 Mar 2024 --- This week in industry news, Nestlé unveiled its first Ocean Restoration Program to help tackle marine biodiversity loss in Europe. dsm-firmenich partnered with DKSH to expand... Read More

Woman buying vegetables.

FOOD INGREDIENTS NEWS

Symrise webinar preview: Improvement to health shaped by sustainability & inflation

28 Feb 2024 --- Health and naturalness continue to drive innovation across F&B, as the COVID-19 pandemic fueled the perception and relevance of healthy eating habits. That is according to Leif... Read More

Orange tree.

FOOD INGREDIENTS NEWS

Orange juice sector squeezed by shortages and price hikes as extreme weather and inflation bite

20 Feb 2024 --- Orange juice prices are currently at “historic heights,” according to suppliers, and with no clear end in sight for the situation to improve, supply shortages are... Read More

Solar panels on the roof of a building.

FOOD INGREDIENTS NEWS

Beyond The Headlines: Ofi lights up solar-powered cocoa warehouse, Carbon Disclosure Project updates

09 Feb 2024 --- In this week’s industry news, ofi partnered with the Commodity Centre Group to unveil its solar-powered cocoa bean warehouse in the Netherlands. Danone, Givaudan and Symrise... Read More




Videos
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Evolution of flavor & taste: Health is crucial driver to innovation for Symrise

27 Oct 2023 --- Regine Lueghausen, vice president of global marketing for Food & Beverages at Symrise, discusses the company’s expertise in flavor and taste as well as its foray into health and wellness, a trend that has been proliferating since COVID-19. She also highlights how sustainability is a key pillar of Symrise’s strategy as it looks to strengthen its capabilities beyond flavors.

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Shifting consumption patterns amid COVID-19

10 Jun 2020 --- Flavor producer Symrise actively monitors market and consumer trends, which are decoded and translated into novel taste solutions. In the context of the coronavirus pandemic, the company has specifically monitored China and South Korea, as these were the first two markets to exit the first acute wave of COVID-19. The company's latest analysis reveals that consumers to prepare and consume more food at home, even post-quarantine. Meanwhile, a high interest in functional and good-for-you products is prominent, next to a growing appreciation of locally produced products.

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Eyeing natural platforms in private label

30 May 2018 --- At the “World of Private Label” (PLMA) international trade show, Symrise presented its natural offerings for the private label business. Flavor supplier Symrise is eyeing new opportunity in the rapidly diversifying private label sector as it looks to address consumer demands and evolve towards a taste rather than mere flavor approach under the “code of nature” platform. Alexander Lichter, Vice President Sales, Flavor Division EAME of Symrise sees an evolution. “I see less and less difference between the private label and branded world. It is all about speed to market, consumer understanding and fulfilling consumer requirements at a granular level,” he tells FoodIngredientsFirst

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Combining the Symrise and Diana portfolios – Symrise

11 Dec 2017 --- Symrise highlighted the integration of the Diana portfolio for the first time at FiE 2017, and the joint presentation had a clear purpose. “As a company, we want to put much more focus and emphasis on the nature of our business, which is really being a natural company combined with the best of science,” says Alexander Lichter. With its heritage in mind, the company chose the motto: “Best of Nature. Best of Science. Best for You.” This means that the company’s understanding of nature, when it comes to sustainability, corporate social responsibility and the general science behind the business, is brought together for the benefit of customers and consumers.

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Taste Modulation for sugar reduced beverages

30 Nov 2017 --- At Food Matters Live 2017, Ben Adam, Marketing Director for the Flavors Division from Symrise, told FoodIngredientsFirst: “We are seeing two main trends, sugar reduction and cleaner label products. We are responding to these trends by our Taste Modulation, which aims to lower the sugar content of products, particularly in the beverages space.”




Technical Papers
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Four pillars for genuine natural taste

13 Sep 2018 --- Honest natural and individual taste. code of nature® by Symrise answers this request for genuine natural taste for food and beverage solutions, by combining its four pillars for each and every customer wish. Each time creating a unique and individual, truly and purely natural taste solution – a unique code.  

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code of nature® case studies

19 Jun 2018 --- Consumers love the taste of nature with a diverse and precise understanding of it. Symrise is combining its wide expertise for each customer wish and creates individual, truly and purely natural solutions, a unique code. Have a look at bergamot, vanilla and chicken and learn how Symrise crafts inspiring solutions.

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code of nature®

16 May 2018 --- Nature surrounds us. It delights us, feeds us and inspires us with its wealth of taste and boundless creativity. Consumers love the taste of nature – with an equally diverse understanding of what nature means.With code of nature®, Symrise combines all facets of naturalness, each time, creating unique, truly natural solutions – a unique code.To genuinely generate value for customers and consumers, code of nature draws on four pillars:

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Make your grill flavored products match new EU requirements.

18 Apr 2018 --- Effective April 22, 2018, the European Commission will ban the majority of the traditional grill flavors. Ultimately, the safety of these could not be established based on the data provided. What to do? Change all products? Create new recipes? Replace all ingredients? Symrise has been developing the ideal alternative grill flavor before the ban became a serious threat to the industry: Grillicious is the professional answer to grill flavor and substances requests – in terms of performance, labeling, and costs.




Podcasts
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NewsBite Podcast (Jan 8 - 12): Veganuary targets plant-based taste and texture

15 Jan 2024 --- Calls for compelling plant-based options are rising as Veganuary 2024 gets into full swing. Meanwhile, South Korea’s historic ban on dog meat came to light with the country’s National Assembly voting to outlaw its dog meat industry amid rising pressure to recognize the animals as companions rather than food. Also, Symrise is expanding its traditional citrus taste solution offer with increased sustainable solutions.

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Newsbite Podcast (Feb 21 - 25): Yali Bio raises US$3.9M to scale plant-based cultured fats

25 Feb 2022 --- This week, Yali Bio raised US$3.9 million in seed funding to scale its precision fermentation technology used in cultivating “designer fats” for plant-based meat alternatives, bringing total funding to US$5 million. Symrise developed a system called ProtiScan, which analyzes and characterizes diverse protein sources to help formulators balance off-notes and achieve the optimal flavor release. Meanwhile, Givaudan launched its patent-pending PrimeLock+, a vegan-friendly integrated solution that mimics animal fat cells in meat-free burgers, sausages and meatballs.

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New platforms in taste and nutrition

04 Dec 2018 --- Diana, the Nutrition Division of Symrise, provides advanced natural well-being and nutrition solutions covering four fields of expertise: taste, health and nutrition, color and food protection. In November 2018, Diana became involved in a five-year research program to explore the positive impact of polyphenols from fruits and vegetables on the human gut microbiota when combined with probiotics. Jean-Yves Parisot has served as President of Diana – the Symrise Nutrition Division – and a member of the Symrise AG Executive Board since October 2016. He has also been the Chairman of the Board of Probi AB since April 2015. Before Diana's acquisition and integration into Symrise AG, he spent five years at the head of the Diana Food Division Business. NutritionInsight spoke with Jean-Yves about the company’s business plans. 

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Ensuring long-term quality and quantity of vanilla sourcing

03 Apr 2018 --- In 2007, Symrise took an important step in ensuring secure sourcing and quality across its vanilla supply chain and the company decided on a long-term oriented, intensive and holistic engagement in Madagascar.Thanks to their approach in Madagascar, Symrise today has a working relationship with around 8,000 vanilla farmers in the Sava region, the main vanilla production area in the country. In total, there are around 80,000 farmers on the island. By this, Symrise has launched a holistic program that on the one hand strengthen the independence of farmers and on the other ensure the quality and quantity of their vanilla purchase. Yannick Leen is the Global Competence Director for vanilla at Symrise. He recently spoke with FoodIngredientsFirst about the current situation in Madagascar.

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Symrise expands on clean label flavor platforms

28 Aug 2017 --- Symrise AG reported strong growth in the first half of the current fiscal year, remaining on track for full-year. The group increased sales in all segments and regions and was once again among the fastest-growing companies in the industry. Robin Wyers spoke to Heinrich Schaper, Executive Board Member and Global President Flavors at Symrise. 




Webinars
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trendscope™ 2024+ - Discover latest food and beverage trends

07 Mar 2024 --- Today’s consumers expect a lot from the food and beverage products they choose. To successfully respond to changing consumer needs and wants, the industry needs to decode latest consumer trends. This applies especially in times of a global polycrisis that acts as an accelerator of change. Leif Jago, Global Marketing Manager Food & Beverage at Symrise, reveals in this webinar the latest consumer trends in food and beverages decoded by trendscope™ 2024+. Also, you will learn how Symrise can support you in the development of consumer-preferred products to respond to these trends. This relates, for example, to the need for products supporting healthier and more sustainable lifestyles.

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What’s new, baby? The trends that drive the global baby food market

25 Oct 2022 --- In this webinar, baby food innovators will learn about the latest trends shaping the market globally. Today more than ever, parents feel concerned about how they feed their babies. They want tasty and nutritious foods with safe and trusted ingredients, from farm to spoon. We will provide insights on how to valorize these trends into winning trusted products.

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symlife™ taste balancing

29 Sep 2022 --- It takes highly refined taste balancing to reduce sugar, salt or fat or to add fibers, minerals and vitamins in good-for-you products, while keeping the great taste. In this webinar, Emma Schofield, Associate Director for Global Food Science at Mintel and Leif Jago, Global Marketing Manager Food & Beverage at Symrise, reveal the opportunities for taste balancing. Participants will receive insights how the Symrise taste balancing toolbox supports manufacturers in making good-for-you products taste great, contributing to everyday health, everywhere.

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trendscope 2022+

20 Jan 2022 --- Today’s consumers expect a lot from the food and beverage products they choose. To successfully respond to changing consumer needs and wants, the industry needs to decode latest consumer trends. This applies especially when COVID-19 acts as an accelerator of change.Regine Lueghausen, Global Flavor Marketing Head at Symrise, and Leif Jago, Junior Marketer Global Flavor Marketing at Symrise, reveal in this webinar the latest consumer trends in food and beverages decoded by trendscopeTM 2022+.

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Bringing you closest to the source of vanilla with a fully integrated and sustainable vanilla supply chain!

29 Jun 2021 --- Consumers want to know where their favorite vanilla comes from, who has grown the beans, under which conditions, and how this impacts the planet. Today's vanilla lovers regard these factors as crucial elements in their purchasing decision. This requires high-quality vanilla delivery that brings certainty and mutual growth through a transparent supply chain. Find out how Symrise can bring you closest to the source of "the queen of spices."




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