Ajinomoto Company is the world leader in the production and marketing of the sweetening ingredient aspartame. AminoSweet is the brand name for Ajinomoto’s aspartame, chosen because aspartame is a simple ingredient made from two amino acids; the building blocks of protein. It is digested to its components just like other protein-containing foods found widely in the everyday diet including milk, fish and vegetables. Ajinomoto have found in their consumer research that “people simply cannot tell the difference between products sweetened with AminoSweet and those sweetened with sugar.”