10/07/09 ChromaDex Corporation, a leader in phytochemical reference standards and contract research has awarded exclusive distributor rights to LGC Promochem India Pvt. Ltd. for the sale of its phytochemical reference standards in India. This partnership builds upon the long standing relationship between ChromaDex and its exclusive European distributor, LGC Standards.

"We are pleased to be expanding our relationship with LGC Standards by working exclusively with LGC Promochem India," Frank Jaksch, CEO of ChromaDex, said. "There is growing demand for ChromaDex products and services in the Indian marketplace and LGC Promochem India's visibility and presence in the Indian market will help to accelerate adoption. Our customers in this growing market will now have much better access to our comprehensive range of phytochemical products and services."

"LGC Standards and ChromaDex formed an exclusive European partnership in 2003 which has dramatically increased customer interest in phytochemical reference substances," said Claudia Ketteler, Business Section Manager of LGC Standards. "By sharing open and pro-active communications, ChromaDex has integrated suggestions from European users to develop new product ranges, allowing us to increase turnover and market share. LGC Standards is proud to be part of such a successful partnership."