18/07/09 RPC Containers Blackburn's Snack Pot is reinforcing the exciting brand image of new snack range Go Noodle.

Manufactured by Leeds-based Symingtons, Go Noodle is a new snack concept targeted at young people with busy lifestyles. The consumer simply stirs water into the noodle mix, and has an instant snack that can be eaten directly from the pot.

Symingtons turned to RPC Blackburn – a regular supplier – to provide a suitable solution. The 430 ml pot, injection moulded in PP, features vertical flutes to help disperse heat from the top of the container for safe handling.

To ensure good shelf presence, Symingtons has created a bright, appealing brand image with colourful graphics and the cartoon Mr Noodle character. RPC Blackburn's expertise ensured that these designs are reproduced directly on the pot using six-colour printing.

"RPC achieved amazing results to ensure that the Go Noodle brand looks exciting on-shelf," comments Kerrie Walsh, Business Unit Controller at Symingtons. "They understand our business and requirements, and are able to work with us quickly and flexibly to meet retailer deadlines."

Launched exclusively in Tesco, the Go Noodle range comprises three delicious flavours: chicken and mushroom, beef and tomato, and spicy curry.