06 Oct 2009 --- Responding to the launch of the latest phase of the Food Standards Agency’s (FSA) salt awareness campaign, Julian Hunt, Food and Drink Federation (FDF) Director of Communications, says:

“Food companies have invested heavily over many years to change the recipes of some of Britain’s biggest and best-loved brands so they are lower in salt – without making any compromises on taste, quality or safety.

“By deploying its world-class research capabilities in this way, the UK industry is now widely acknowledged to be leading the way on reformulation. And our new Recipe for Change report highlights how companies of all sizes have been reducing the salt content of everyday products such as bread, breakfast cereals, cooking sauces, snacks and soups.

“Our members are totally committed to helping consumers eat more healthily – and reformulation is just one of the ways in which we will continue to make a real difference. We are also providing clearer nutrition information on packs – through the widespread use of front-of-pack labelling based on Guideline Daily Amounts (GDA) – which is helping raise awareness among consumers that they should consume no more than their GDA of 6g of salt per day.”