3 Aug 2009 Vitiva has been granted USDA NOP certification for its organic rosemary ingredients line, which includes INOLENSand AquaROX. This is in addition to European organic certification and highest quality standards like BRC and IFS. Vitiva implemented all USDA-NOP regulations and was certified by Austria Bio Garantie(USDA NOP certifiying body) on July 2nd 2009.

The organic products market is growing rapidly due to increasing consumer demand for food, cosmetic and nutraceutical products that are not only allergen-free and GMO-free, but are also all-natural and organic. Innova Market Insights tracked 3,236 organic products worldwide between January and June this year and an additional 1,226 organic products in the US during the same period. The leading categories for organic products worldwide were reported to be tea, chocolate and baby meals.
 
“By providing USDA NOP organic rosemary extract formulations, Vitiva is primarily targeting American organic foods manufacturers who are looking for natural solutions for extending shelf life and protecting specialty organic products,” says Ohad Cohen, CEO of Vitiva. “There is also a growing demand for organic ingredients in Europe, Japan and Central American countries.”
 
Organic products are grown without the use of chemical fertilizers, pesticides and weed control chemicals. USDA NOP certification guarantees the consumers that the product they purchase is organically produced and safe for consumption.

Organic INOLENS and AquaROX are exceptional all-natural rosemary extract formulations that can be provided in liquid and powder forms and are soluble both in oil and in water. Organic INOLENS can be used in a wide range of organic products such as ready meals, meat and fish, bakery and confectionery, dietary supplements and cosmetics applications, while organic AquaROX can be applied mainly to cosmetics and petfoods applications.