7 Jan 2010 --- Wixon, Inc. has expanded its Wix-Fresh line to include Wix-Fresh OatMax, a flavor modifier that extends the shelf-life of meat and poultry products while promoting moisture and flavor retention.
 
A proprietary blend of all-natural oat-derived ingredient technology, Wix-Fresh OatMax adds the benefits of fiber, enhances the overall savory notes of protein, and reduces the warmed-over flavor often found in pre-cooked meats.  Wix-Fresh OatMax increases mouthfeel while simultaneously increasing moisture retention up to 15 times of the OatMax inclusion rate of up to 1.5%, allowing for greater yields in a variety of meat applications.  The flavor modifier provides a natural, neutral taste and offers an even distribution within the blend, while inhibiting oxidation to give seasoning and flavor systems a longer shelf life.
 
“Wix-Fresh OatMax is a cost-effective, value-added antioxidant flavor potentiator,” says Ron Ratz, Wixon’s director of protein development.  “A terrific alternative to other meat extenders such as soy or starch, this flavor modifier intensifies inherit savory notes without adding any visual distractions or off flavors that could negatively impact product taste.”
 
Wix-Fresh OatMax can be used in applications that include fresh, frozen, pre-cooked, and further-processed meats.  The product is highly effective in conjunction with ground, emulsified, and internal addition uses, regardless of species, with minimal impact to pH.