Aug 2 2010 --- WILD Flavors, Inc. (WILD) recently displayed three exciting concepts in Chicago, IL at IFT 2010. The company formulated a Natural Low-Calorie Blue Sports Drink, featuring the eagerly anticipated, naturally derived blue. This thrilling new addition to the WILD Colors from Nature line fulfills the blue spectrum (including varying degrees of green & purple) that is currently lacking in the world of natural colors. WILD is the first to release an acid stable, natural blue color additive that is idyllic for both the food and beverage industries.

Another creation WILD featured at the show was a Sugar Free Blueberry Açai Pomegranate Candy. These lightly tart and sweet candy combinations of blueberry açai flavor were well received by attendees. The third concept containing WILD's Colors from Nature capabilities was Naturally Colored Cereal Sweetened with Sunwin Stevia. WILD presented a rainbow of natural colors with several color emulsion technologies in this great tasting cereal blend. In particular, natural peach blood orange flavored cereal was shown--a sure-to-be hit among kids!