Jul 21 2010 --- Fiber-containing food products have flooded the market as Americans struggle to meet their daily fiber recommendations, but the need for something tasty and nutritious doesn't stop at fiber. Research shows that consumers also are seeking to add more antioxidants and other nutrients to their diets. That's why Kellogg Company is introducing new Kellogg's FiberPlus Antioxidants Cereals, great-tasting sources of fiber and antioxidant vitamins C and E.

Kellogg's FiberPlus brand raised the bar on taste last year with the introduction of Kellogg's FiberPlus Antioxidants Bars. n an independent taste test, consumers said that both Kellogg's FiberPlus Chocolate Chip and Dark Chocolate Almond bars tasted better than General Mills' Fiber One Oats & Chocolate Chewy bars. Now, Kellogg Company is bringing the great taste and nutrition of Kellogg's FiberPlus to the cereal bowl. Consumer approval of Kellogg's FiberPlus Antioxidant bars created the next logical opportunity for the Kellogg's FiberPlus brand -- Kellogg's FiberPlus Antioxidants Cereals.

Kellogg's FiberPlus Antioxidants Cereals are available in Berry Yogurt Crunch and Cinnamon Oat Crunch, and are available in the cereal aisles of grocery stores nationwide.

"Kellogg's FiberPlus is a brand that understands that consumers want to get positive nutrition without sacrificing great taste," said Cheryl Dolven, registered dietitian and director of nutrition marketing at Kellogg Company.

"Kellogg's FiberPlus Antioxidants Cereals deliciously delivers fiber and antioxidants. It's an ideal choice for consumers who want great taste and nutrition from their cereal."

Kellogg Company already provides more ready-to-eat cereals that are at least a good source of fiber than any other food company; however, in a companywide effort to support better nutrition, Kellogg Company announced last June that the majority of its U.S. ready-to-eat cereals will be at least good sources of fiber by the end of 2010.