8 Mar 2010 --- Heineken N.V. has announced that, in connection with the intended acquisition of FEMSA Cerveza that was announced on 11 January 2010, it will repurchase its own shares up to a maximum value of €100 million during the next three months. These shares are intended to be delivered to Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) under the terms of the Allotted Share Delivery Instrument (the “ASDI”) to be concluded between Heineken N.V. upon the completion of the acquisition of Femsa Cerveza.
 
The ASDI sets forth the terms under which Heineken N.V. will deliver approximately 29 million Allotted Shares to FEMSA in two instalments per year over a period of not more than five years. Heineken has the option to accelerate the delivery of the shares at its discretion.
 
For this first phase, Heineken has mandated a bank to repurchase Heineken N.V. shares in the open market on Heineken’s behalf, starting 8 March 2010 up to and including 8 June 2010, allowing the execution of share repurchases also during closed periods.
 
This phase will be executed in line with the authorisation given by the Annual General Meeting of Shareholders of 23 April 2009.
 
Heineken will regularly inform the market about the progress made in the execution of this programme.