Aug 6 2010 --- Laurent Guérindon is to be the new Regional Sales Manager for Mühlenchemie. As the new Regional Sales Manager, Laurent Guérindon (33) will be responsible for extending the activities of Mühlenchemie GmbH & Co. KG, Ahrensburg, in Africa and the Middle East. Born in France, Guérindon has years of professional experience and is already familiar with the region and the industry through his previous post as a Bakery Segment Manager in the food ingredients industry.

“We are glad that in Laurent Guérindon we have found a qualified employee who will be able to implement our corporate philosophy in far-away markets”, says Mühlenchemie’s managing director Lennart Kutschinski. “His duties will lie mainly in the sales sector and in advising the local mills on how to use our products. In many parts of Africa and the Middle East, more and more flour is being produced and the methods are becoming increasingly professional. The biggest challenges to millers lie in optimizing their processes and enhancing the quality of their products. Individual solutions can only be found through direct contact with the customer”, Kutschinski continues.

A further task of Mühlenchemie is to support companies and government programmes in their efforts to fortify flour, as a basic food, with vitamin A, iron, zinc, the B vitamins and folic acid. In this way it is possible to reduce the rate of sickness and mortality caused by malnutrition resulting from an inadequate supply of vitamins and minerals.