19/12/08 Taste Advantage LLC has introduced natural Whey Masker-1 to beverage manufacturers. Whey Masker-1 is a new ingredient that has been specially formulated to help overcome the dry, rough puckering sensations often associated with the consumption of whey protein in high acid beverage applications.

Whey is an advantageous ingredient but it has its drawbacks. Seen as a good source of protein, whey is more water soluble than Casein protein. Whey is often utilized over other sources of protein in beverages, because it remains clear and is relatively stable to heat at low pHs, which makes it a favored candidate for high acid, hot packed beverages. Other proteins tend to denature when exposed to the heat and acid required in hot packing resulting in “hazy” beverages or sediment from the protein losing solubility.

“As the pH decreases, the astringency of the whey protein increases. The astringent taste does not usually mix well with the majority of “sweet” flavored beverages in the market,” mentioned Brian Byrne of Taste Advantage. Taste Advantage offers natural Whey- Masker-1 as the solution to organoleptic challenges that beverage manufacturers face using whey.

Taste Advantage Whey Masker-1 solution ingredients are natural and Kosher by US and EU standards. They are also GMO free.

“Many whey, protein packed products are on market shelves. The ones that will have longevity will be the ones that consumers are willing to repeat purchase. Taste and quality are vital to the lifespan of new products,” commented Henry Todd Sr. of Taste Advantage.