15/12/08 Fifty-six electronic trade portals became the next step in PAVA’s distribution campaign of its recently launched exclusive product. The protein-enriched vitaminised flour has already gained significant consumer interest, and now it has been registered on electronic marketplaces. Use of virtual marketplaces enables PAVA to get in touch with companies from around the globe, to build new partnerships and consequently to increase sales.

Some of these directories already featured the company with its traditional assortment, and facilitated in previous business transactions. They are now more complete with presentation of the protein-enriched flour which is attracting a new flow of queries.

The new flour is a functional product, a superior source of diverse valuable elements – natural proteins (14.5%), fibre, complex sugars, vitamin B group, mineral substances with iron, magnesium and zinc. It is perfect for nutrition-conscious consumers and offers enormous health benefits. Increased protein content quickly enhances the feeling of fullness without causing excessive calories consumption.

This launch is a successful choice for PAVA as customers across all age groups turn more and more towards healthy nutrition. Moreover, cost effectiveness of the production allows to market the flour within a moderate price category.