Feb 23 2012 --- Fuller eyelashes with a simple application technique, a solution that is quick yet effective, this is the promise of Albéa and Christian Dior with the “New Look” mascara that comes equipped with a revolutionary brush designed to create an intense look in a single stroke.
As a step towards evolving its cult Diorshow range, the brand Christian Dior placed its trust in Albéa to develop an innovative “nano” brush. The size of these more flexible “mini” hytrel plastic brushes offers extreme ease of use and more precision for coating tiny lashes at the corners of eyes and lower lashes.
This brush with its revolutionary shape is characterized by its dual impact ergonomic design: the lower part of the brush is made up of flexible plastic fibers that comb, separate and lengthen the lashes while coating them with the perfect quantity of formula. In contrast, the upper part of the brush, with its shorter, narrower and pointed head is able to catch every lash, even the shortest, with the utmost precision, to produce a flawless professional make-up finish.
The “New Look” mascara provides volume, intensity, length and definition on every last lash to create a dramatic look. The House of Christian Dior characterizes it as “a make-up miracle that combines a nano brush in XS format designed to catch every last lash”.
The design and manufacturing of the outer case of this exceptional mascara remains faithful to the Diorshow tradition with its black bottle obtained by stretch blow molding, coated with a UV lacquer and hot stamped in silver with the Dior logo. The bottle neck features an engraved and galvanized silver ABS ring. The top of the black cap in anodized aluminum is embossed with the “iconic CD” logo.