US Blueberry Consumption Continues to Increase

8ac1fe18-f355-451b-a226-8317ee42b076articleimage.jpg

04 May 2017 --- With global blueberry production up 40 percent 2012-2016 and projected to reach 658 million kilograms this year, the US Highbush Blueberry Council (USHBC) is focused on driving demand upward on the same trajectory. US per capita blueberry consumption grew 599 percent from 1994-2014 and the USHBC’s newest research indicates further room for growth.

In late 2016, the USHBC issued an opportunity assessment study to examine which consumer and business segments are best suited to absorb the building volume of berries coming to market. “We were pleased to find that, among the top fruits – including bananas, strawberries, apples, grapes and citrus – blueberries are the only one expecting increased consumption in 2017,” says Mark Villata, Executive Director of the USHBC. “The research also helped us refine and expand our consumer and business target audiences so we’re able to concentrate on those with the greatest growth potential.”

The study found that heavy and moderate blueberry users, who represent half of the US population (25 percent each), show the most growth potential of all user segments.

Heavy users consume 19+ cups per year, are mainly ages 25-45, have children in the home and span all ethnicities. Of this group, 73 percent see blueberries as a part of their lifestyle; they will go out of their way to purchase blueberries, and take time to understand the nutritional composition of blueberry-containing foods. Fresh and frozen consumption among this segment is expected to increase by 5 percent in 2017.

Moderate users consume 6-18 cups per year, and span all ages and ethnicities. Blueberries are projected to go from moderate users’ #6 preferred fruit to #3 in 2017. Among the moderate user segment, fresh and frozen consumption is expected to increase by 12 percent in 2017.

These key findings have influenced the Council’s latest strategies to grow demand, which include targeting marketing campaigns at moderate users, and engaging heavy users to influence moderate users’ blueberry purchases.

“Our summer campaign launching in mid-May will build on those strategies and others,” Villata says. “We’re developing new recipes and promoting them in a way to fit moderate users’ needs, from offering simple, visual recipe guides to partnering with individuals, food and fitness influencers who evoke trust and can aid in establishing blueberries as our target users’ favorite summer food.”

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Non-EU countries face new antibiotic rules on meat imports

20 Jul 2018 --- Countries wanting to import meat into Europe will now have to abide by EU laws on antibiotics as part of a new regulation on veterinary medicine. European Parliament has decided that products of animal origin imported by third countries will now have to meet the EU’s requirements of antibiotics use.

Food Ingredients News

Sensient execs on Mazza buy: “We want to take everything out of the botanical”

20 Jul 2018 --- Sensient is eyeing the newly acquired botanical extraction company Mazza Innovation as a strategic pillar for all of its business operations, including colors and flavors. Presented under the new name of “Sensient Natural Extraction” and continuing to operate out of Canada, the new business unit provides a clean extraction opportunity for Sensient Technologies Corp. The acquisition will offer opportunities in sustainability, cost reduction and clean label, as the entire botanical being used can be broken down and distributed among the diverse companies that comprise Sensient.

Food Ingredients News

Weekly Digest: Symrise nominated for Sustainability Award, innovation in cricket protein flours

20 Jul 2018 --- Symrise has been nominated for the German Sustainability Award. Cricket protein brand Seek, has launched a new line of high protein and sustainable baking flours. Michel Burla, Managing Director of the Cereals and Ingredients Division of the Hochdorf Group, is to step down at the end of this year and GEA has been working with Almarai Company in Saudi Arabia to build the nation’s largest and most modern dairy processing facility.

Food Ingredients News

Unilever: Brazil truckers’ strike “a significant headwind”

20 Jul 2018 --- Unilever’s half-year results have been impacted by an extended truckers strike in Brazil while overall “challenging market conditions” have also affected the British-Dutch transnational consumer goods company. Net profit dropped from €3.3bn (US$3.8bn) to €3.2bn (US$3.7bn) in the first half of the year. Turnover also fell five percent to €26.4bn (US$30.6bn).

Packaging & Technology News

UK consumer group highlights plight of unrecyclable plastics in supermarkets

20 Jul 2018 --- An invesitgation by UK consumer group Which? has found that nearly one-third of plastic packaging used in supermarkets is either non-recyclable or difficult to recycle, prompting the group to call on the Government to make clear and simple recycling labeling compulsory.

More Articles