UK: Tesco launch new prepared lines as part of fruit and veg aisle makeover

fce7ea45-bc31-44c1-912f-083e3c061cffarticleimage.jpg

15 Aug 2017 --- The freshly prepared range of food positioned in the fresh fruit and vegetable aisles of UK Tesco stores is growing to include popular carbohydrate substitutes and vegetable-based meals for breakfast, lunch and dinner. As part of the retailer’s commitment to clamping down on food waste in its stores and supply chain, Tesco is revamping the fresh produce aisles – traditionally a place where shoppers purely bought their fruit and vegetables.

But now major changes in the produce area are having a profound effect on not only shopping habits but also the move to reduce food waste, according to the supermarket, as well as making it easier and quicker for people to shop.  

Instead of offering just fruit and vegetables, Tesco's fruit & vegetable aisles now offer shoppers more than 400 fresh, healthy ready meals, snacks and side dishes following a two year period of high demand for prepared food from Tesco customers which have grown 10 percent, the equivalent of an extra 1.5 million items.

Tesco says the popularity of freshly prepared meals is having a knock-on effect towards grower suppliers and the environment because many of these types of dishes and snacks allow growers and producers to utilize all of their crops, such as cauliflower, carrots, swedes, broccoli and butternut, leading to less food waste.

For instance, cauliflowers considered too small to sell on their own are now being used to make cauliflower couscous – a healthier replacement for carbs – among other prepared veg dishes. While wonky-shaped carrots are also being used to make carrot spaghetti, another healthier alternative to carbs.

“These tempting new fresh fruit and veg foods are not only offering shoppers a far wider choice of healthy, nutritious meals, but are also helping tackle food waste through greater crop utilization. For growing numbers of shoppers the fruit and veg aisle is now the first destination they will head to, to find innovative and delicious new meals if they are pressed for time and looking for fresh food they can cook quickly,” says Tesco prepared produce buyer Elizabeth Hall.

“Until about five years ago, the main prepared fruit and veg items were stir fry mixes, sides like roasting trays of vegetables, and fruit snack packs.”

“These have been so popular that we began to expand the range in order to further help customers who are short on time but still want to experience the joy of cooking fresh food.”

Demand at Tesco has particularly rocketed over the last two years with spiralized vegetables such as zucchini or carrot spaghetti increasing by 40 percent.

Edamame bean salads growing by more than 100 percent, while organic prepared salads are up by nearly 90 percent.

Healthy fruit snacks such as melon and mango “fingers” are also up 400 per cent and on account of their growing popularity, Tesco is about to extend its range of prepared vegetable, fruit and salad dishes.

Among the new lines about to be launched are the UK’s first ever mushroom burgers as well as beetroot burgers; potato wedges with katsu dip and crunchy quinoa; and fajita mix with peppers and onions.

“It’s not only time-pressed shoppers that we are catering for with these new fresh ready meals and snacks. Healthy foods such as butternut fusilli and butternut lasagna sheets are meeting the needs of customers wanting to cut down on carbs and look after themselves through simple alternatives,” adds Hall. 

Related Articles

Business News

UK: Stalling productivity has cost food & drink industry US$524m in 2016, with challenges ahead

22 Sep 2017 --- The UK food and drink industry has seen falling productivity as an era of cheap labor has reduced incentives to invest in efficiency-enhancing technologies, according to new research from OC&C Strategy Consultants. The drop in productivity cost food and drink producers an extra £400m (US$524 million) in labor costs in 2016, bringing the total labor cost to £8.6bn (US$11.6bn). This productivity squeeze is set to worsen as a result of the government’s planned increase in the National Minimum Wage through to 2020, coupled with an expected reduction in the supply of EU migrant labor following Brexit. 

Food Ingredients News

Consumer study highlights what “natural” means

22 Sep 2017 --- Supermarkets today are full of products claiming to be natural. The food and beverage industry is responding to the massive global trend towards a healthier lifestyle. To support manufacturers in understanding what consumers really want and perceive to be credibly natural, the GNT Group and market research institute TNS surveyed 5,000 people around the world. A comprehensive summary of the results, GNT’s Guide to Global Consumer Demands comprising 17 pages of findings, is now available as a free download

Packaging & Technology News

Supercontinuum lasers could lead to better bread and beer, according to research

21 Sep 2017 --- Researchers from the Department of Food Science (FOOD) at the University of Copenhagen and the Department of Chemistry at Aarhus University have announced that they are the first in the world to analyze whole grains with long near-infrared wavelengths using the supercontinuum laser. The research may lead to better bread and beer, according to the University of Copenhagen.

Business News

Tesco and its suppliers join forces to halve food waste by 2030

21 Sep 2017 --- Tesco has announced ground-breaking partnerships with suppliers to tackle UN Sustainable Development Goals on food waste. Speaking at a meeting of Champions 12.3 in New York yesterday, Dave Lewis, CEO of Tesco announced partnership agreements with 24 of the retailer's largest food suppliers, who will adopt the Sustainable Development Goals to halve food waste by 2030.  

Business News

Givaudan expands presence in Brazil by acquiring Centroflora Nutra

21 Sep 2017 --- Givaudan is acquiring Centroflora Nutra, the Nutrition Division of Centroflora Group, as part of its 2020 strategy to strengthen its global offering of natural extract ingredients and further develop its presence in Brazil. Centroflora Nutra manufactures botanical extracts and dehydrated fruits for the food, beverage and consumer goods sectors. It offers a wide variety of plant extracts from various regions of the world, with a particular focus on those from the great biodiversity of Brazil. 

More Articles