Technomic: Pizza Category Continues to Grow, Demand is Increasing for Better-For-You Choices

635962193480373238eating pizza.jpg

14 Apr 2016 --- Pizza consumption is trending at its highest level in the past four years, and showing growth for pizza-focused concepts across channels. To maintain this momentum and stay ahead in the competitive pizza space, operators must innovate and adapt to consumers’ evolving demands for unique, high-quality and better-for-you pizza ingredients and add-ons.

“Today’s consumers are less beholden to their standard pizza orders, as emerging players push the envelope of what’s expected on a pizza menu,” explains Deanna Jordan, manager of consumer insights at Technomic. “New chef-designed specialty pizzas positioned as customizable thought-starters will serve to convey kitchen skills and allow for the personalization these consumers increasingly expect.”

Key takeaways from the report include:
  • Pizza consumption is trending up; consumers average 4.0 pizza occasions per month, up from 3.4 in 2014
  • Unique toppings are increasingly key; 39% of consumers, up from 32% two years ago, say that new and innovative toppings are highly important in creating a good pizza
  • More consumers are demanding transparency in the pizza occasion; 32% of consumers, up from 25% in 2014, say it’s important to know the nutritional content of the pizza they eat
Using actionable data from more than 1,500 consumers, as well as Technomic’s exclusive Digital Resource Library, Knowledge Center and MenuMonitor databases, the 2016 Pizza Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes toward pizza.

Related Articles

Packaging & Technology News

KHS introduces linear aseptic fillers ideal for bottling on-the-go breakfast products

20 Mar 2018 --- German manufacturer of innovative filling and packaging systems, KHS, have introduced new linear aseptic fillers for the bottling of sensitive products in a space-saving block system. Ideal for the packaging of on-the-go breakfast products like smoothies, milk, and yogurts, KHS are focused on providing solutions to the growing "mobile" consumer trend.

Food Ingredients News

Beverage innovation: “Lighter enjoyment,” botanicals and cold brew NPD

20 Mar 2018 --- Current innovation across the beverage category is centered around health and wellbeing, as sugar reformulation and the broader idea of “lighter enjoyment” continues to dominate new product development. Globally, producers are tapping into the growing consumer demand for enjoyable soft and alcoholic drinks that have been given a clean and clear label makeover as innovators continue to dump sugar and reformulate with more natural alternatives.

Food Ingredients News

Brexit: Health advocates fear future transatlantic trade deal could undermine efforts

20 Mar 2018 --- The alliance for better food and farming, Sustain, is demanding that clear mandates with health priorities are set for any trade talks between Britain and the US amid concerns that new deals will undermine the UK’s efforts to reduce sugar consumption and import “American levels of diet-related diseases” alongside their produce.

Food Ingredients News

Cargill starts production of optimized stevia extract

20 Mar 2018 --- Cargill has officially started producing EverSweet,  a zero-calorie, next-generation sweetener made with two of the best tasting sweet compounds found in the stevia leaf, Reb M and Reb D.

Food Ingredients News

Tackling food waste: Ingredients are often the unsung hero, claims IFAC chief

16 Mar 2018 --- Food waste has been an industry concern for some time and there are a multitude of ingredients available that manufacturers can use to both extend shelf-life and fulfill consumer expectations for quality, safety and experience. The European Commission (EC) recently released a study investigating the relationship between date marking on food labels and food waste and according to the International Food Additives Council chief, Robert Rankin, ingredients are often the unsung hero.

More Articles