Soft drinks will soar this Christmas as alcohol consumption declines, finds Britvic research

3dd64629-0325-4bda-b96d-05c9e498e99farticleimage.jpg

13 Nov 2017 --- Brand new research from Britvic has revealed that almost half of consumers (45 percent) are set to buy more soft drinks at Christmas as figures show that over a fifth (21 percent) plan to drink less alcohol. With 37 percent also planning to spend more on soft drinks at Christmas than previous years, increasing to over half (56 percent) of consumers aged 16-24, seasonal soft drinks sales are set to soar this Christmas and Britvic is advising leisure operators to be prepared.

The research, conducted by Censuswide UK, also indicates that of those consumers planning to reduce their alcohol consumption this Christmas, 39 percent now drink less alcohol all year round, increasing to 41 percent in those aged 25-34 and to 46 percent in those aged 55+. While there is clearly a seasonal sales opportunity that operators need to be prepared for, with figures showing a big decline in alcohol consumption all year round, it’s also important to stock a dynamic range of soft drinks throughout the year to cater for this growing consumer interest in soft drinks.

Interestingly, figures revealed that for over half (54 percent) of those that will be drinking alcohol this Christmas, the tipple of choice will be spirits. With over three in five (63 percent) of spirits drinkers using mixers, ensuring the bar is fully stocked with an enticing and great tasting selection ideal for mixing, like Britvic’s range of Mixers and Juices, will be key to capitalizing on this seasonal sales opportunity. As interest in premium spirits continues to rise, offering the right mixer to perfectly complement and balance the flavor is now just as important as the spirit. Having recently been awarded a prestigious International Taste & Quality Institute Three-Star Superior Taste Award, Britvic’s Indian Tonic Water is the perfect product to allow operators to do just that.

The results also showed that almost a quarter (21 percent) of consumers don’t think there are enough premium soft drinks to choose from. This increases to 27 percent among those aged 25-34 and highlights a major gap in the market that operators can fill by stocking premium ranges such as J2O Spritz to make their sales sparkle this Christmas.

Russell Goldman, Commercial Director, Licensed and Foodservice at Britvic, commented: “It’s clear from our research that there’s going to be a real shift towards moderate drinking this Christmas and as a result, there is likely to be a high demand for soft drinks throughout the season. Offering a range of inspiring serves and using products like Teisseire to create sensational experiences for customers, both with and without alcohol, will enable leisure operators to cater for this peak in demand over the festive period.”

Related Articles

Regulatory News

Ireland plans 30 cents per liter sugar tax

12 Oct 2017 --- Ireland is proposing to bring in a sugar tax similar to the levy to be introduced in the UK amid concerns the country is facing an escalating obesity crisis. As the Finance Minister of Ireland, Paschal Donohoe set the country’s 2018 Budget, he  announced measures for a new sugar tax of 30 cent per liter on drinks with over eight grams of sugar per 100 milliliters, with a reduced rate of 20 cent per liter on drinks with between five and eight grams of sugar per 100 milliliters.

Food Ingredients News

SUBWAY to Cut Almost Four Billion Calories from UK Diets

03 May 2017 --- Following new beverage contract with Britvic and PepsiCo, as of July 2017 SUBWAY stores will have removed around 3.7 billion calories from Great British diets, after converting to Britvic and PepsiCo beverages. This new partnership provides all customers with a broader product range whilst significantly reducing their overall calorie and sugar intake.

Business News

Britvic Boosts Subway’s Low and No Sugar Drinks Initiative at UK Hospital Stores

25 Apr 2017 --- As part of an initiative to cut down on the amount of sugary drinks sold at hospital-based franchises, Subway has announced its 12 NHS stores in the UK have met the relevant criteria relating to food and drink sold on NHS premises for 2016/17.

Business News

Special Report: An Industry Update on Sugar Taxes

24 Apr 2017 --- The soft drinks industry at large has been facing the sugar tax challenge for several years now against a backdrop of consumer demand for reduced-sugar products and increasing calls for governments to legislate on the issue. Reformulating a much-loved product by removing or replacing the sugar, while maintaining the familiar taste is a challenge for most companies. But that has not stopped the majority of key players from adding a wealth of no- or low-sugar lines to their portfolios.

Business News

Britvic in US$66 Million Deal to Buy Brazilian Bela Ischia

05 Jan 2017 --- UK soft-drink maker Britvic is once again expanding in Brazil with an announcement that it is set to acquire juice business Bela Ischia in a deal worth R$218m (US$ 66 million) - the second acquisition for Britvic in Brazil in less than two years. 

More Articles