Consumer Confusion Push for Industry Labeling Agreement

25 Mar 2010 --- A unified strategy is expected to be reached at the next NGH EU summit with representatives from Coca – Cola enterprises, Danone, Kelloggs Europe, Kraft Foods, Nestle all of which who have openly stated their concerns with the traffic light system.

25 Mar 2010 --- The European Committee has just voted against consumer pressure to introduce a traffic light colour code for food labeling.  But how has the industry reacted.  Coca Cola, Kellogg’s, DANONE, Kraft Foods and Nestle among many other industry leading representatives meet at the illustrious NGF Summit at the Grand Hotel Huis ter Duin, The Netherlands to discuss action plans (7th - 9th September 2010).

The new system already adopted in the UK has been unanimously agreed upon by consumer boards as the best way to combat global health concerns for obesity. It is no secret that this was widely rejected by the industry with growing fears of reduced competitiveness and unfairly portraying certain food products such as cheese and pâté as an unhealthy choice. 

As in many other areas of food manufacturing, the rules have changed for packaging and labeling. Regulations surrounding ingredient and nutrition disclosure as well as allergen labeling necessitate changes in labeling operations, while sustainability and security in packaging become increasingly challenging. The attendees at the NGF EU summit hosted by GDS International will explore the innovative technologies and practices to enable both compliance and efficiency within the areas of packaging and labeling and debate the widely controversial subject of honest and clear fat, salt, calorie and sugar content labeling.

Under the system a version of which is in use in the UK food companies would be required to label the front of their packages with red, amber or green icons to denote the amounts of fat, saturated fat, salt and sugar they contain.

Despite the rejection BEUC, Europe’s largest consumer organisation, called the vote “a severe blow” for public health. A unified strategy is expected to be reached at the next NGH EU summit with representatives from Coca-Cola enterprises, Danone, Kelloggs Europe, Kraft Foods, Nestle all of which who have openly stated their concerns with the traffic light  system.

With the consumer struggling with a mix match of food labeling solutions and confusing information an ever growing health conscious society is pushing for a standard solution.  Although voluntary use of the traffic light system has been embraced by stores such as Waitrose and Marks and Spencer’s other companies are using different percentage break downs and varying colour coding systems.  But can a viable solution be agreed upon given consumer pressure?
 

Related Articles

Business News

Newly Formed Kraft Heinz Company Subject to Cost Efficiencies

26 Mar 2015 --- The announcement by 3G Capital Partners that it is to buy the US food company Kraft for a deal now thought to be worth over $45bn creates the world’s fifth largest food company, bringing together iconic brands such as Heinz Ketchup and Kraft Cheese Slices. Its name will be The Kraft Heinz Company.

Food Ingredients News

GMA Approves GMO Labeling Proposals

26 Mar 2015 --- Pamela Bailey, president and CEO of the US Grocery Manufacturers Association, has issued a statement in response to the introduction in the US of The Safe & Accurate Food Labeling Act. It proposes to establish a federal labeling standard for food and beverage products made with genetically modified ingredients (GMOs):

Business News

Kraft and Heinz Merge to Create Iconic Food Giant

25 Mar 2015 --- H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in North America with an unparalleled portfolio of iconic brands.

Food Ingredients News

FDA Concludes Arctic Apples and Innate Potatoes Are Safe for Consumption

23 Mar 2015 --- The US Food and Drug Administration (FDA) has completed its evaluation for two varieties of apples genetically engineered by Okanagan Specialty Fruits, Inc., and for six varieties of potatoes genetically engineered by J. R. Simplot Company and concluded that these foods are as safe and nutritious as their conventional counterparts.

Regulatory News

ChromaDex Reports 2014 Ingredient Sales Grew 182%

20 Mar 2015 --- ChromaDex Corp., an innovative natural products company that provides proprietary ingredients and science-based solutions to the dietary supplement, food and beverage, cosmetic and pharmaceutical industries, announced the financial results for the year ended January 3, 2015.

More Articles