Ready-to-Use Next-Gen Tahini Launches at Fancy Food, Rushdi Foods Debuts its One-Ingredient Protein Powerhouse

636020153431626626Mighty Sesame Co.  Tahini Launches at Fancy Food.jpg

20 Jun 2016 --- Rushdi Foods Industries, Ltd., launches Mighty Sesame Co. tahini, a creamy tahini condiment in a ready-to-use, squeezable bottle, at Fancy Foods, New York City, June 26-28, 2016, booth No. 2848. It designed to infuse meals with ethnically inspired taste.

Mighty Sesame Co. tahini is made from just one ingredient sesame seed, yet its proprietary processing methods deliver the full consumer-desired texture. It contains no preservatives, sugar, salt, or any artificial ingredients, making it an all-natural, clean-label product. Yet this pure tahini provides rich, deep flavor notes when added to any recipe or enjoyed on its own as a dressing or a dip.

Mighty Sesame Co. tahini also is healthy, rich in highly bioavailable (85%) plant proteins. “Millennials want a complete package of health, taste, and convenience in a product, and our tahini delivers exactly that,” says Sigal Shilony, CEO of Rushdi. “Mediterranean dishes have included this superfood ingredient for centuries, but it takes time and effort to prepare fresh, tasty tahini for daily use. Typically, water, lemon juice, garlic, and salt must be added to achieve authentic taste and texture. Rushdi took this ancient ingredient, retained its high nutrition properties and developed a next-gen tahini condiment made from a single ingredient: sesame. There is no need to add anything – simply pour it on a salad or spread it on a sandwich and it is ready.”

Global product launch activity tracked by Innova Market Insights for tahini-based spreads increased by 98% from 2013 to 2014, with a further 10% increase in 2015.

Americans are eager to taste new cuisines, especially foods that are healthy and full of nutrients products like tahini. Numerous health attributes of sesame have been coming to the forefront, including its high calcium, iron, thiamin, fiber, and omega fatty acids, as well as its significant levels of protein, making it ideal for vegan and vegetarians.

“We examined many sesame crops, analyzed them, and chose one specific crop that displayed exceptional characteristics,” explains Shilony. “Then, we developed a patented automatic processing method to give Mighty Sesame Co. its exceptional smooth texture, and allow it to mix easily with any flavor or extract for creating a variety of flavors ranging from savory to sweet. It’s Rushdi’s pleasure to bring this secret health ingredient into easy-to-use form for healthy food lovers.”

Not all consumers are aware of the high amount of nutrients in tahini. Sesame contains 21.4 gr. of protein per 100g, in comparison to 15g in tofu. Dairy foods are well known for their calcium content, yet cream cheese contains only 14mg of calcium per tablespoon, while sesame contains nearly ten times that amount, with 132mg per tablespoon. “It is a game changer in many aspects,” notes Shilony.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Business News

Icon gets reduced sugar option: Cadbury Dairy Milk with 30 percent less sugar to debut in UK & Ireland

23 Jul 2018 --- A sugar-reduced version of the iconic British chocolate bar Dairy Milk will hit the shelves next year as confectionery giants Cadbury progresses with its initiative to drive down sugar in its products. In a bid to help consumers manage their sugar intake and launched against a backdrop of changing consumer preferences, Cadbury Dairy Milk will be available in a new bar with 30 percent less sugar as from 2019.

Business News

Start-up success: “Think audaciously, be bold and take risks,” says Practical Innovation

23 Jul 2018 --- The role that start-ups have in future product development success was a key theme at IFT in Chicago where inspiring innovation “to feed the future and beyond” was in the spotlight. Continuously evolving consumer demands, together with the need to achieve a sustainable future, are helping to fuel start-ups with convention-challenging innovation, Innova Market Insights reported at the event.

Business News

The consolidating ingredients sector: Ingredion convergence epitomizes a tightening sector

23 Jul 2018 --- The integration of several portfolios into a single larger ingredient entity was a key theme at the IFT 2018 Food Expo in Chicago last week. The relatively small trade show floor was a reminder of how many previous exhibiting companies have been swallowed up over recent years, in order to be integrated into the likes of DSM (e.g. Martek, Ocean Nutrition Canada and Fortitech), Kerry (e.g. Ganeden, Red Arrow and Biothera), ADM (Wild Flavors) and IFF (Ottens Flavors and David Michael). Naturex (currently being acquired by Givaudan) could be the next to disappear from a show floor, amid a consolidating ingredients world, where questions must soon be raised about a growing lack of competition and diversity in ultimate holding companies.

Food Ingredients News

Healthy snacking and low-sugar trends boost versatile dried fruits, nuts and seeds use

23 Jul 2018 --- There has been a jump in new product development for better-for-you snacks driven by health-conscious consumers searching for satiating healthy food that tastes good, can be eaten on-the-go and is low in sugar. Companies are finding success in the “snackable” dried fruit, nuts and seeds category where produce is packaged into convenient individual items and snacks are being redefined as somewhere between healthy and indulgent.

Food Ingredients News

Weekly Digest: Symrise nominated for Sustainability Award, innovation in cricket protein flours

20 Jul 2018 --- Symrise has been nominated for the German Sustainability Award. Cricket protein brand Seek, has launched a new line of high protein and sustainable baking flours. Michel Burla, Managing Director of the Cereals and Ingredients Division of the Hochdorf Group, is to step down at the end of this year and GEA has been working with Almarai Company in Saudi Arabia to build the nation’s largest and most modern dairy processing facility.

More Articles