PROVA: Vanilla Alternatives Can Effectively Address Supply Issues

449ce65a-e4fb-49d2-965f-f559ba4ec626articleimage.jpg

06 Jun 2017 --- William Graham, PROVA’s Vice President, Sales, North America, has announced the immediate and ongoing availability of vanilla alternatives that are designed to deliver precise vanilla taste profiles, mimicking those of vanilla extracts.

Mr. Graham declared that in addition to addressing troublesome vanilla supply issues, PROVA’s vanilla alternatives are a near match to costly vanilla extracts when it comes to flavor profiles. He said, “Our vanilla alternatives taste like the real thing, with the added benefit of significant cost savings. Another advantage is that PROVA’s vanilla alternatives can be labeled as Vanilla WONFs or Natural Type Flavor.”

It is logical that PROVA is taking the lead in providing the highest quality vanilla alternatives.  Mr. Graham explained, “Vanilla is at the core of PROVA’s business. Today, PROVA is one of the world’s largest producers of vanilla. Our knowledge and experience as a premier vanilla supplier ensure our ability to create vanilla alternatives that are on target for the multitude of products where vanilla is a prominent ingredient or used as a standalone flavor.”

PROVA is supporting customers by making available the results of extensive sensory testing of PROVA’s vanilla alternatives. In addition to accessing these findings, customers may request product literature which features flavor profile spider graphs that demonstrate the sensorial similarity of PROVA’s vanilla alternatives to vanilla extracts. Customers are encouraged to contact PROVA and arrange a meeting with a vanilla flavor professional who can answer questions and provide information about how the company’s readily available vanilla alternatives can overcome market supply issues while delivering exceptional benefits.

To contact our editorial team please email us at editorial@cnsmedia.com

Prova SAS

Collapse

Founded in 1946, Prova has a rich and long family history.

Prova consolidates its position as an expert in sweet brown flavourings for the food industry. vanilla, cocoa, coffee, and a large palette of Gourmet Notes stand as the core of Prova’s signature.

Thanks to a careful selection of raw materials and innovative extraction methods, flavors provided by Prova are recognized worldwide for their quality and authenticity.

Today this unique positioning is reflected by a motto, “Savoir Extraire l’Essentiel” (knowing how to extract the essential). More than just a signature, a desire to reveal the very essence of its activity: the essential of taste.

 

Related Articles

Food Ingredients News

Sensient execs on Mazza buy: “We want to take everything out of the botanical”

20 Jul 2018 --- Sensient is eyeing the newly acquired botanical extraction company Mazza Innovation as a strategic pillar for all of its business operations, including colors and flavors. Presented under the new name of “Sensient Natural Extraction” and continuing to operate out of Canada, the new business unit provides a clean extraction opportunity for Sensient Technologies Corp. The acquisition will offer opportunities in sustainability, cost reduction and clean label, as the entire botanical being used can be broken down and distributed among the diverse companies that comprise Sensient.

Food Ingredients News

Weekly Digest: Symrise nominated for Sustainability Award, innovation in cricket protein flours

20 Jul 2018 --- Symrise has been nominated for the German Sustainability Award. Cricket protein brand Seek, has launched a new line of high protein and sustainable baking flours. Michel Burla, Managing Director of the Cereals and Ingredients Division of the Hochdorf Group, is to step down at the end of this year and GEA has been working with Almarai Company in Saudi Arabia to build the nation’s largest and most modern dairy processing facility.

Food Ingredients News

Unilever: Brazil truckers’ strike “a significant headwind”

20 Jul 2018 --- Unilever’s half-year results have been impacted by an extended truckers strike in Brazil while overall “challenging market conditions” have also affected the British-Dutch transnational consumer goods company. Net profit dropped from €3.3bn (US$3.8bn) to €3.2bn (US$3.7bn) in the first half of the year. Turnover also fell five percent to €26.4bn (US$30.6bn).

Food Ingredients News

Ingredion expands processed cheese ingredient offerings with new potato starches

19 Jul 2018 --- Ingredion has added three functional potato starches to its processed cheese ingredient portfolio, giving manufacturers greater functionality and choice. CheeseApp 50, 70 and 80 enable recipe cost savings in processed analogue block cheeses while delivering the appealing texture and sensory qualities consumers crave, according to the company.

Packaging & Technology News

“Heat&Go”: SIG launches microwaveable carton for mobile drinking convenience

19 Jul 2018 --- SIG has developed a new microwaveable aseptic carton designed specifically for on-the-go consumption of liquid dairy, non-carbonated soft drinks and broth with low viscosity products. The new “Heat&Go” pack is aluminum free and can be heated in a microwave, either in a vending machine, store, café, home or office. SIG cite the rising consumer trend for hot drinks that can be consumed on-the-go – particularly in Asia – as the inspiration behind the design.

More Articles