PROVA: Vanilla Alternatives Can Effectively Address Supply Issues


06 Jun 2017 --- William Graham, PROVA’s Vice President, Sales, North America, has announced the immediate and ongoing availability of vanilla alternatives that are designed to deliver precise vanilla taste profiles, mimicking those of vanilla extracts.

Mr. Graham declared that in addition to addressing troublesome vanilla supply issues, PROVA’s vanilla alternatives are a near match to costly vanilla extracts when it comes to flavor profiles. He said, “Our vanilla alternatives taste like the real thing, with the added benefit of significant cost savings. Another advantage is that PROVA’s vanilla alternatives can be labeled as Vanilla WONFs or Natural Type Flavor.”

It is logical that PROVA is taking the lead in providing the highest quality vanilla alternatives.  Mr. Graham explained, “Vanilla is at the core of PROVA’s business. Today, PROVA is one of the world’s largest producers of vanilla. Our knowledge and experience as a premier vanilla supplier ensure our ability to create vanilla alternatives that are on target for the multitude of products where vanilla is a prominent ingredient or used as a standalone flavor.”

PROVA is supporting customers by making available the results of extensive sensory testing of PROVA’s vanilla alternatives. In addition to accessing these findings, customers may request product literature which features flavor profile spider graphs that demonstrate the sensorial similarity of PROVA’s vanilla alternatives to vanilla extracts. Customers are encouraged to contact PROVA and arrange a meeting with a vanilla flavor professional who can answer questions and provide information about how the company’s readily available vanilla alternatives can overcome market supply issues while delivering exceptional benefits.



Founded in 1946, PROVA has a rich and long family history.

PROVA consolidates its position as an expert in sweet brown flavourings for the food industry. VANILLA, COCOA, COFFEE, and a large palette of GOURMET NOTES stand as the core of PROVA’s signature.

Thanks to a careful selection of raw materials and innovative extraction methods, flavours provided by PROVA are recognized worldwide for their quality and authenticity.

Today this unique positioning is reflected by a motto, “Savoir Extraire l’Essentiel” (knowing how to extract the essential). More than just a signature, a desire to reveal the very essence of its activity: the essential of taste.


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