Packaged Desserts Appear As A Popular Snack Food

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18 Mar 2015 --- Almost 3.2 million Australians (14+) eat a packaged dairy dessert such as a custard, mousse, chocolate pudding, creamy rice or fruity whip in an average four weeks - but maybe not necessarily for dessert.

Eaten by around 1 in 25 Australians in an average four weeks, Dairy Farmers Custard is one of the most popular products across all age groups. However, as the latest data from Roy Morgan Research shows, our taste for other ready-to-gobble dairy treats on the market changes with age. 

Frûche is the only other product to make the top five across all ages, rising with age to peak at number two among the 50+ age group. Conversely, the YoGo range and Nestlé Milo are most popular products among the Under 25s, but decline—and fall out of the top five altogether—as we get older. Nestlé Mousse jumps from nowhere to be the top pick among 25-34 year-olds but is replaced at the top by Dairy Farmers Custard in both groups over 35. Only among the Over 50s do Yoplait Le Rice and Divine Classic Crème Caramel make an appearance.    

Angela Smith, Group Account Director - Consumer Products, Roy Morgan Research, says: “With so many dairy dessert snack options on supermarket shelves, including an increasing array of smaller niche products, brands must differentiate themselves by pinpointing who eats them, how often, and who is their household’s main grocery buyer.

“Supermarket brands have made less of an impact than we have seen in other categories, coming in at number five among the 35-49 year-old group and number four among 14-24 year-olds.”

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