Nestlé rolls out new luxury version of KitKat
23 Feb 2018 --- KitKat fans in the UK and Ireland will soon have a new way to enjoy confectionery as Nestlé has launched KitKat Senses, indulgent KitKat chocolates in three new, luxurious flavors: hazelnut, double chocolate and salted caramel.
The launch of a more indulgent KitKat product is a big innovation for Nestlé confectionery in 2018 and follows the introduction of premium brand, Les Recettes De L’Atelier last month.
Alex Gonnella, Marketing Director for Nestlé’s UK confectionery business, said: “We know our consumers want something special when they buy confectionery and it’s exciting to bring in these new indulgent KitKat chocolates.”
“KitKat Senses is a more premium format that gives people the opportunity to enjoy their favorite KitKat differently, it’s ideal for sharing with friends and family, looks great on the table and makes a perfect gift.”
“This is another example of us developing a new, innovative product that gives consumers a more luxury option. I’m sure it will be a big hit.”
It has been a busy start of the year for KitKat. Back in January, Barry Callebaut and Nestlé partnered together for a world first and launched a Ruby chocolate version of KitKat, named KitKat Chocolatory Sublime Ruby. You can read FoodIngredientsFirstcoverage here.
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