Nestlé Returns Cuban Coffee to the US After More than 50 Years


21 Jun 2016 --- For decades, they had eyed each other with mutual hostility, but it seems that relations between the US and Cuba could be further thawed by a love of coffee.

Nestlé’s Nespresso is to become the first brand to sell Cuban coffee in the US in over 50 years.
The landmark move has come about after the US officials this year added coffee to a list of products allowed to be imported from Cuba by Cuban entrepreneurs, as the US and Cuba look to improve diplomatic and commercial relations between the two countries.
The Nespresso brand is an espresso roast called Cafecito de Cuba and will be available in the fall of 2016.
Made from Cuban coffee beans, it will be available initially as a limited edition product.
Nestlé’s says that Cuba makes some of the "greatest" coffee in the world, aided by its fertile soil and ideal climate.
“At Nespresso, we always aim to delight consumers through exclusive, unique coffee experiences,” said Guillaume Le Cunff, president Nespresso USA.
“Nespresso is thrilled to be the first to bring this rare coffee to the U.S., allowing consumers to rediscover this distinct coffee profile. Over the long-term, we have a view to supporting the development of environmentally sustainable coffee farming practices for smallholder farmers which benefit the farmers themselves and their communities.”
“Ultimately, we want consumers in the U.S. to experience this incredible coffee and to enjoy it now and for years to come.”
Nespresso and its partner TechnoServe, a non-profit development organization, will explore how to work with smallholder coffee farmers in Cuba with the goal ultimately being to support farmers in their production of sustainable coffee and contribute to expanded economic opportunities for them in the long-term.
The move is just the latest sign of thawing relations between the two countries.
In 2015, the US reopened its embassy in Havana as US President Barack Obama and his Cuban counterpart Raul Castro looked to improve relations following decades of hostility.

Related Articles

Business News

Weekly Digest: Givaudan reaches 2020 goal for water reduction, Fonterra CEO resigns

23 Mar 2018 --- This week, flavor house Givaudan, announced that it has reached its 2020 target for reducing water consumption three years ahead of schedule, Nestlé Waters North America has announced that its Cabazon and Los Angeles, California factories achieved an AWS Gold certification and Arla has scooped first prize of best butter brand at the biannual World Championship Cheese Contest for its product Lurpak butter. Elsewhere, Fonterra has announced that CEO Theo Spierings will leave his role at the company later this year and CEO of GEA, Jürg Oleas is not seeking to extend his term of office beyond December 31, 2019. Also this week, FrieslandCampina introduced a range of organic dairy and Symrise is looking to boost its operations in the West African market.

Food Ingredients News

Nestlé launches Lindahls Kvarg in the UK

23 Mar 2018 --- Sweden’s no. 1 quark product, Nestlé Lindahls Kvarg range, is launching in supermarkets in the UK this month. High protein yogurt and quark have become increasingly popular for the health-minded consumer, with sales increasing 22 percent (Year on Year), and nearly half of 18-34-year olds in the UK adopting a healthier diet.

Food Ingredients News

Nestlé launches new nitrogen-infused coffee range in the UK

21 Mar 2018 --- Nestlé continues to innovate, meeting fast-moving consumer trends in the UK and Ireland with the launch of nitrogen-infused coffee drink “Nescafé Azera Nitro.” The food and beverage giant has unveiled the new Nescafé range of nitrogen-infused cans, available across Britain’s retail sector and in the foodservice arena.

Food Ingredients News

Beverage innovation: “Lighter enjoyment,” botanicals and cold brew NPD

20 Mar 2018 --- Current innovation across the beverage category is centered around health and wellbeing, as sugar reformulation and the broader idea of “lighter enjoyment” continues to dominate new product development. Globally, producers are tapping into the growing consumer demand for enjoyable soft and alcoholic drinks that have been given a clean and clear label makeover as innovators continue to dump sugar and reformulate with more natural alternatives.

Packaging & Technology News

Microplastics found in 11 major global bottled water brands

15 Mar 2018 --- Landmark discoveries from New Orb Media have found potentially harmful plastic particles in the water bottles of 11 leading global brands, including Dasani (Coca-Cola), Epura (PepsiCo), Aqua (Danone) and Nestlé Pure Life and San Pellegrino (Nestlé). Exclusive testing was conducted on more than 250 bottles from nine different countries, with 93 percent found to have contained plastic debris the size of the width of a human hair, including polypropylene, nylon, and polyethylene terephthalate (PET).

More Articles