Iceland first retailer to adopt plastic-free Trust Mark on packaging

636620548609452655Plastic-Free-Trust-Mark-Logo_.JPG

16 May 2018 --- UK supermarket chain, Iceland, will this month become the first retailer to use a plastic-free Trust Mark on its product labels. The Trust Mark is a world first, pioneered by anti-plastic campaigner group, A Plastic Planet, and will be used on Iceland’s home brand products in order to give a clear indication of eco-friendly packaging.

“Now we all know the damage our addiction to plastic has caused, we want to do the right thing and buy plastic-free,” says A Plastic Planet Co-Founder, Sian Sutherland. “But it is harder than you think and a clear no-nonsense label is much needed.”

Click to Enlarge“Our Trust Mark cuts through the confusion of symbols and labels and tells you just one thing – this packaging is plastic-free and therefore guilt-free. Finally, shoppers can be part of the solution, not the problem.”

Iceland’s commitment to the label is the latest move in the company’s strategy to help tackle the scourge of plastic pollution. Earlier this year, the supermarket became the first major retailer to commit to eliminating all plastic packaging on home brand products within 5 years. Its new food ranges, which are set to hit the shelves in early 2018, will feature paper-based rather than plastic food trays. Iceland has already removed plastic disposable straws from its own label range.

“With the grocery retail sector accounting for more than 40 percent of plastic packaging in the UK, it’s high time that Britain’s supermarkets came together to take a lead on this issue,” says Richard Walker, Managing Director of Iceland. “I’m proud to lead a supermarket that is working with A Plastic Planet to realize a plastic-free future for food and drink retail.”

“The world has woken up to the scourge of plastics. A truckload is entering our oceans every minute, causing untold damage to our marine environment and ultimately humanity – since we all depend on the oceans for our survival.”

Click to Enlarge
Ekoplaza: World's first plastic-free aisle

“The onus is on retailers, as leading contributors to plastic packaging pollution and waste, to take a stand and deliver meaningful change. Other supermarkets, and the retail industry as a whole, should follow suit and offer similar commitments during 2018. This is a time for collaboration.”

“There really is no excuse any more for excessive packaging that creates needless waste and damages our environment. The technologies and practicalities to create less environmentally harmful alternatives exist, and so Iceland is putting a stake in the ground,” adds Walker.

In March, A Plastic Planet collaborated with Dutch organic supermarket chain, Ekoplaza, to unveil the world’s first plastic-free food aisle. The opening was promoted with use of the same Trust Mark due to be used on Iceland’s home brand packaging this month. Ekoplaza plans to promote the Trust Mark across its 74 Dutch stores and also feature the mark on its own brand product packaging by the end of the year.

The public debate around plastics rages on, with the discovery of record levels of microplastics in the Arctic ice, and in the water products of 11 leading brands, latest on the agenda. Major plastic suppliers worldwide continue to commit to near-future sustainability goals, while promoting the benefits of plastics, including the relatively eco-friendly manufacturing process and the material's capabilities in tackling global food waste.

By Joshua Poole

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Dual food: Testing protocol compares quality across EU

16 Jul 2018 --- The European Commission has released a new common methodology for comparing the quality of food products across the EU to allow national consumer authorities to test the characteristics of food products sold with similar packaging across the Union. It has been developed by the Joint Research Centre (JRC), the European Commission's Science and Knowledge service and will help protect European consumers from misleading marketing about the food they eat and the products they buy.

Food Ingredients News

Barry Callebaut hails volume growth “significantly above global chocolate confectionery market”

16 Jul 2018 --- Barry Callebaut has released its nine-month key sales figures for the fiscal year 2017/18 which has shown good group momentum and volume growth that is significantly above the global chocolate confectionery market, according to the company. In the first nine months of fiscal year 2017/18 (ended May 31, 2018), the manufacturer of high-quality chocolate and cocoa products grew its sales volume by 6.9 percent to 1,512,853 tons.

Food Ingredients News

Sustainable food policies: Major food players launch US alliance which will “shape what people eat”

16 Jul 2018 --- Four of the world's largest food companies have launched the Sustainable Food Policy Alliance, a new US organization focused on driving progress in public policies that shape what people eat and how it impacts their health, communities and the planet. Founding member companies include Danone North America, Mars Incorporated, Nestlé USA and Unilever United States. The four founding member companies have made broad updates to their portfolios in recent years, advancing issues like sodium and sugar reduction, responsible marketing, transparency and reducing their impact on the planet.

Food Ingredients News

Kaslink & Tetra Pak partnership: Transforming Nordic oats into plant-based dairy alternatives

16 Jul 2018 --- With plant-based dairy drinks trending strongly in Europe, Kaslink and its partner, Tetra Pak are “willing to take risks to stay ahead of the competition.” In the Nordic countries, oat is a common food ingredient. Oat-based drinks and fermented oat-based products are cereal-based products which are common in Asia where many products are based on soy, almond or rice. The global market for alternative dairy drinks is expected to reach US$16.3 billion this year alone, according to Innova Market Insights data, a dramatic increase from US$7.4 billion in 2010.

Food Ingredients News

Lesaffre acquires bakery ingredients business, Delavau Food Partners

13 Jul 2018 --- Lesaffre has purchased Delavau Food Partners, an innovator in baking ingredients based in North America. The transaction was closed on Wednesday, July 11th. The acquisition will enhance Lesaffre's performance ingredient offering to the baking market, according to the company.

More Articles