General Mills Moves Closer to Removal of Artificial Ingredients From its Cereals

635889309327184336General mills cereals.jpg

21 Jan 2016 --- As part of a commitment to remove artificial flavors and colors from artificial sources from all of its cereals by the end of 2017, General Mills is releasing its first wave of new cereal recipes in the US, which includes Trix, Reese's Puffs, Cocoa Puffs, Golden Grahams, Chocolate Cheerios, Frosted Cheerios and Fruity Cheerios. 

These seven cereal varieties highlight no high fructose corn syrup and no artificial flavors and colors from artificial sources on the front of each box. They arrive on store shelves as the new US 2015 Dietary Guidelines outline a growing need for consumers to add more whole grains in their diet, an area General Mills Big G cereals has been working on since 2005. This has resulted in whole grains as the first ingredient in all of its cereals.

"We are thrilled to see the 2015 Dietary Guidelines continue to recommend making half of your grains whole and recognizing 16 grams of whole grain as a serving, which wasn't in the previous Guidelines," said Lesley Shiery, RD, senior nutrition scientist, Bell Institute of Health and Nutrition at General Mills. "All of our Big G cereals contain at least 10 grams of whole grain per serving and many also deliver underconsumed nutrients for specific populations like vitamins A, C, D, calcium and iron."

The updated General Mills' cereal recipes now include fruit and vegetables juices, as well as spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors in Trix and Fruity Cheerios. Reese' Puffs and Golden Grahams will incorporate natural vanilla flavor to achieve the same great taste that adults and children have come to expect.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Business News

Monsanto glyphosate traces show up in US breakfast cereals and snack bars

17 Aug 2018 --- Laboratory tests commissioned by US activists Environmental Working Group (EWG), have revealed that glyphosate – the active herbicide in Monsanto’s Roundup weedkiller used in commercialized agriculture all over the world – has been found in a raft of oat-based breakfast cereals and snack bars.

Food Research

A rich scientific harvest: The wheat genome is finally cracked

17 Aug 2018 --- The International Wheat Genome Sequencing Consortium (IWGSC) has published a detailed description of the genome of bread wheat, the world’s most widely cultivated crop in the international journal Science. This work will pave the way for the production of wheat varieties better adapted to climate challenges, with higher yields, enhanced nutritional quality and improved sustainability.

Food Ingredients News

“Poisonous” foraging: Major cookbook recalled over food safety concerns

16 Aug 2018 --- An Instagram star’s cookbook featuring foraging recipes including the use of wild, raw mushrooms and immature elderberries has been pulled from the shelves following a backlash over food safety concerns.

Food Ingredients News

Upcycling sunflower seeds: Ingredient innovator, Planetarians targets the plant protein landscape

15 Aug 2018 --- Shifting consumer preferences for healthier choices are driving the demand for plant-based proteins, which are growing at a rapid rate. The plant-based food market is growing at double-digit rates and expected to reach US$5.2 billion worldwide by 2020, according to Nestlé and rising prices for plant-based proteins are forcing food manufacturers to identify opportunities and sustainable ingredients to address this consumer demand. That focus has created a robust marketplace for functional, and value-added components, including that of sunflower seeds, according to Planetarians, an ingredient company who claim to be “revolutionizing the plant-protein landscape through upcycling defatted seeds.”

Food Ingredients News

Symrise reports accelerated organic growth, expands business in all segments

14 Aug 2018 --- Symrise AG (Symrise) has accelerated its organic growth course in the second quarter. All segments and regions contributed to this positive development, according to the company. Group sales rose significantly by 9.0 percent in the first half of 2018 and earnings before interest, taxes, depreciation and amortization (EBITDA) amounted to €317.1 million (H1 2017: €322.9 million). Against the background of this positive business performance, Symrise is refining its outlook for 2018. The group now expects an increase in annual sales above the medium-term target corridor of 5 to 7 percent, therefore growing significantly faster than the market.

More Articles