22 Mar 2010 --- At Djazagro 2010, Kerry Ingredients & Flavours will celebrate the new availability of its ‘Mastertaste’ natural flavourings and Biofoam foam enhancement system in the Algerian and North African soft drink markets.

The concept includes a malt base with authentic clementine and spice notes, delivered using the Mastertaste technology. The malt drink concept will also highlight how the company’s new ‘One Kerry’ approach provides unique benefits to food and beverage manufacturers. ‘One Kerry’ unites Kerry’s international ingredients, bio-science, sweet, fruit and flavours capabilities, under the theme: ‘where it all comes together’. This provides Kerry’s customers with a single point of access to the company’s industry-leading market applications expertise and broad technology base.

By working in this new, integrated way, Kerry can help customers build consumer-preferred products faster and more cost-effectively compared with the traditional approach of co–ordinating many different suppliers of single technologies.

“‘One Kerry’ helps food and beverage manufacturers stay ahead of their competitors – a compelling proposition for manufacturers facing continual pressure to innovate more quickly, add value and cut costs,” comments Karl Burkitt, Strategic Marketing Director for Kerry Ingredients & Flavours EMEA. “Our presence at Djazagro this year emphasises that ‘One Kerry’ can bring unique benefits to manufacturers in the North Africa region – and reflects the significant opportunities we perceive in this fast-growing market that already includes over 30 million people.”

Collaboration is a crucial aspect of the ‘One Kerry’ approach. By unifying Kerry’s ingredients and application expertise in a highly tailored way, Kerry Ingredients & Flavours get closer to individual customers, understanding their specific needs and working in partnership with them.

“By working with us, manufacturers can devote more of their energies to creative product development rather than focusing so much on individual ingredients,” continues Karl Burkitt. “They get the best of both worlds: local market knowledge and support, backed by the world’s widest range of technology solutions and a truly global supply chain.”

Kerry Ingredients & Flavours will also use Djazagro to illustrate the breadth and depth of capability behind ‘One Kerry’, plus the ability to reflect local market needs and get closer to customers in North Africa. On display will be an extensive range of meat coatings, seasonings, ready meals and professional culinary products including stocks and powdered soups.

And in recognition of the important North African dairy and bakery industries, Kerry Ingredients & Flavours will also showcase in-house technologies such as emulsifiers, bakery and dairy texturising agents, plus flavours for the ice cream, dairy and soft drinks industries.