Celebrate the Holidays with the Flavors of Cherry, Chocolate Beers From Anheuser-Busch

16 Nov 2007 --- New this year, Michelob Celebrate Cherry is made with natural cherry juice and aged on dark cherries, giving it a deep garnet color and the flavor of black cherries.

Hosts and hostesses who are beginning to plan their menus for holiday meals and get-togethers will want to include two special seasonal beers from Anheuser-Busch -- Michelob Celebrate Cherry and Michelob Celebrate Chocolate, a duo of richly aromatic, smooth, complex and balanced lagers now available in most states through the end of the year.

New this year, Michelob Celebrate Cherry is made with natural cherry juice and aged on dark cherries, giving it a deep garnet color and the flavor of black cherries. Michelob Celebrate Cherry is brewed with Munich, carapils caramel malts and European aroma hops.

Michelob Celebrate Chocolate, introduced in 2006, is brewed with caramel and roasted malts, and a variety of Hallertau/Tettnang and Alsace hops, and aged on real cocoa beans, giving it a chocolate aroma and complex dark cocoa taste.

Both lagers are 8.5 percent alcohol by volume (ABV).

"These are truly special beers that look gorgeous and are sinfully delicious," said Eric Beck, brewmaster, Anheuser-Busch, Inc. "Serve them at room temperature, in crystal snifters, to highlight each beer's elegant color and aroma."

Available in limited-edition, 24-ounce platinum bottles as well as a gift pack, Michelob Celebrate Cherry and Chocolate make terrific gifts for adults. The gift pack contains one bottle of each flavor and two crystal snifters.

"Serve these beers alongside a selection of desserts," Beck suggested. "Michelob Celebrate Cherry pairs wonderfully with a rich, fudgy chocolate cake while Michelob Celebrate Chocolate tastes terrific with turtle cheesecake."

Brewed at Anheuser-Busch's St. Louis brewery, Michelob Celebrate Cherry and Chocolate are part of the company's holiday and seasonal beer program, which also includes Brew Masters' Private Reserve by Budweiser, a Michelob Holiday sampler pack, Jack's Pumpkin Spice Ale and Winter's Bourbon Cask Ale. For information on availability of these brands or any Anheuser-Busch product, call 1-800-DIAL-BUD.

"Whatever the occasion, we want to ensure we have something for everyone," said Cindy Trusler, brand manager, Anheuser-Busch, Inc. "The superb taste and unique and sleek packages make them great gifts for adults looking for an exceptional addition to their holiday table."

Related Articles

Food Ingredients News

Nordic gourmet beer: Carlsberg debuts two new premium brews

06 Feb 2018 --- Two new high-end cask-conditioned Jacobsen beers have been specially created for the restaurant industry in an innovative collaboration between Carlsberg and researchers from the Nordic Food Lab. The cask-conditioned Jacobsen beers are destined for the thriving Nordic gourmet scene and the recipe is the result of five years work as the partnership first began in 2013.

Food Ingredients News

Guinness taps into teetotal trends with non-alcoholic lager launch

19 Jan 2018 --- The first non-alcoholic lager has been launched by Guinness as the brand taps into the trend to strengthen its teetotal drinks offering with a full-flavored beer. Global alcohol consumption is declining and there is an increasing consumer trend towards cutting down on alcohol or cutting it out altogether. This is leading to more and more non-alcoholic or low ABV products hitting the market.

Food Ingredients News

Barley’s newly discovered novel flavors could be revolutionary for beer world

29 Nov 2017 --- Barley may now be ready for its time in the brewing spotlight, according to studies in the peer-reviewed Journal of the American Society of Brewing Chemists. A research team led by the US’ Oregon State University, also involving researchers at The Sainsbury Laboratory, Norwich, UK, found notable differences in the taste of beers malted from barley varieties said to have flavor qualities.

Food Ingredients News

VTT develops yeast strains which improve cider & wine product quality

21 Aug 2017 --- In 2015, VTT Technical Research Centre of Finland generated the first new lager brewing yeast strains in 500 years. The research organization has now applied the knowledge obtained to create new yeast strains for the production of wine and cider. New cold-tolerant hybrid strains developed by VTT enable fermentation at lower and higher temperatures than before. 

Business News

Carlsberg UK Craft Brewers Acquisition: “Probably the Best Brewery Deal in the World”

04 Jul 2017 --- Carlsberg UK has acquired London Fields Brewery and will operate the business in a joint venture with Brooklyn Brewery from Brooklyn, New York. Carlsberg UK has not disclosed the financial details of the acquisition, however London Fields Brewery has been on the market since its founder, Jules De Vere Whiteway-Wilkinson, was charged with tax fraud. 

More Articles