Celebrate the Holidays with the Flavors of Cherry, Chocolate Beers From Anheuser-Busch

16 Nov 2007 --- New this year, Michelob Celebrate Cherry is made with natural cherry juice and aged on dark cherries, giving it a deep garnet color and the flavor of black cherries.

Hosts and hostesses who are beginning to plan their menus for holiday meals and get-togethers will want to include two special seasonal beers from Anheuser-Busch -- Michelob Celebrate Cherry and Michelob Celebrate Chocolate, a duo of richly aromatic, smooth, complex and balanced lagers now available in most states through the end of the year.

New this year, Michelob Celebrate Cherry is made with natural cherry juice and aged on dark cherries, giving it a deep garnet color and the flavor of black cherries. Michelob Celebrate Cherry is brewed with Munich, carapils caramel malts and European aroma hops.

Michelob Celebrate Chocolate, introduced in 2006, is brewed with caramel and roasted malts, and a variety of Hallertau/Tettnang and Alsace hops, and aged on real cocoa beans, giving it a chocolate aroma and complex dark cocoa taste.

Both lagers are 8.5 percent alcohol by volume (ABV).

"These are truly special beers that look gorgeous and are sinfully delicious," said Eric Beck, brewmaster, Anheuser-Busch, Inc. "Serve them at room temperature, in crystal snifters, to highlight each beer's elegant color and aroma."

Available in limited-edition, 24-ounce platinum bottles as well as a gift pack, Michelob Celebrate Cherry and Chocolate make terrific gifts for adults. The gift pack contains one bottle of each flavor and two crystal snifters.

"Serve these beers alongside a selection of desserts," Beck suggested. "Michelob Celebrate Cherry pairs wonderfully with a rich, fudgy chocolate cake while Michelob Celebrate Chocolate tastes terrific with turtle cheesecake."

Brewed at Anheuser-Busch's St. Louis brewery, Michelob Celebrate Cherry and Chocolate are part of the company's holiday and seasonal beer program, which also includes Brew Masters' Private Reserve by Budweiser, a Michelob Holiday sampler pack, Jack's Pumpkin Spice Ale and Winter's Bourbon Cask Ale. For information on availability of these brands or any Anheuser-Busch product, call 1-800-DIAL-BUD.

"Whatever the occasion, we want to ensure we have something for everyone," said Cindy Trusler, brand manager, Anheuser-Busch, Inc. "The superb taste and unique and sleek packages make them great gifts for adults looking for an exceptional addition to their holiday table."

To contact our editorial team please email us at editorial@cnsmedia.com

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