Celebrate the Holidays with the Flavors of Cherry, Chocolate Beers From Anheuser-Busch

16 Nov 2007 --- New this year, Michelob Celebrate Cherry is made with natural cherry juice and aged on dark cherries, giving it a deep garnet color and the flavor of black cherries.

16/11/07 Hosts and hostesses who are beginning to plan their menus for holiday meals and get-togethers will want to include two special seasonal beers from Anheuser-Busch -- Michelob Celebrate Cherry and Michelob Celebrate Chocolate, a duo of richly aromatic, smooth, complex and balanced lagers now available in most states through the end of the year.

New this year, Michelob Celebrate Cherry is made with natural cherry juice and aged on dark cherries, giving it a deep garnet color and the flavor of black cherries. Michelob Celebrate Cherry is brewed with Munich, carapils caramel malts and European aroma hops.

Michelob Celebrate Chocolate, introduced in 2006, is brewed with caramel and roasted malts, and a variety of Hallertau/Tettnang and Alsace hops, and aged on real cocoa beans, giving it a chocolate aroma and complex dark cocoa taste.

Both lagers are 8.5 percent alcohol by volume (ABV).

"These are truly special beers that look gorgeous and are sinfully delicious," said Eric Beck, brewmaster, Anheuser-Busch, Inc. "Serve them at room temperature, in crystal snifters, to highlight each beer's elegant color and aroma."

Available in limited-edition, 24-ounce platinum bottles as well as a gift pack, Michelob Celebrate Cherry and Chocolate make terrific gifts for adults. The gift pack contains one bottle of each flavor and two crystal snifters.

"Serve these beers alongside a selection of desserts," Beck suggested. "Michelob Celebrate Cherry pairs wonderfully with a rich, fudgy chocolate cake while Michelob Celebrate Chocolate tastes terrific with turtle cheesecake."

Brewed at Anheuser-Busch's St. Louis brewery, Michelob Celebrate Cherry and Chocolate are part of the company's holiday and seasonal beer program, which also includes Brew Masters' Private Reserve by Budweiser, a Michelob Holiday sampler pack, Jack's Pumpkin Spice Ale and Winter's Bourbon Cask Ale. For information on availability of these brands or any Anheuser-Busch product, call 1-800-DIAL-BUD.

"Whatever the occasion, we want to ensure we have something for everyone," said Cindy Trusler, brand manager, Anheuser-Busch, Inc. "The superb taste and unique and sleek packages make them great gifts for adults looking for an exceptional addition to their holiday table."

Related Articles

Food Ingredients News

GNT Group Highlight Consumer Thirst for Sensory Experiences in Beverages

23 Jun 2017 --- Consumers expect more from beverages than just to quench their thirst. Ideally, soft drinks, smoothies and the like offer new drinking experiences and bursts of flavor – while suiting people’s individual lifestyles. The GNT Group has compiled five ways for food and beverage companies to meet this challenge.

Business News

No Need to Restate Earnings Says Hain Celestial

23 Jun 2017 --- Following a long investigation, Hain Celestial has completed its accounting review and audit and did not need to make any material changes to any of its previously reported financial statements - and it is up to date with all its reporting obligations with the Securities and Exchange Commission (SEC).

Food Ingredients News

USDA Halt Imports of Brazilian Beef

23 Jun 2017 --- US Secretary of Agriculture Sonny Perdue has announced the suspension of all imports of fresh beef from Brazil because of recurring concerns about the safety of the products intended for the American market. The suspension of shipments will remain in place until the Brazilian Ministry of Agriculture takes corrective action which the USDA finds satisfactory.

Food Ingredients News

Danone Launches “One Planet One Health” Signature to Join the Alimentation Revolution

23 Jun 2017 --- Danone has launched a new company signature which reflects its vision that our health is connected with and interdependent on the health of our planet. “One Planet. One Health” is a call to all consumers and everyone who has a stake in food to join the Alimentation Revolution: a movement aimed at nurturing the adoption of healthier and more sustainable eating and drinking habits.  

Food Ingredients News

Ingredion to Feature Breakthrough Ingredients at IFT

23 Jun 2017 --- Ingredion will present their breakthrough ingredient solutions that address top consumer trends including “Clean and Simple”, “Health” and “Sensory Experiences” at this year’s Institute of Food Technologists (IFT) in Las Vegas.

More Articles