A First for Cats and Dogs: Flavored Bottled Water with Vitamins and Minerals Introduced Nationally

16 Jun 2006 --- The waters are developed using vet-approved formulations and come in such distinctive flavors as beef tenderloin, bacon delight, roasted turkey, roasted chicken and original enhanced purified water.

A line of nutritionally enhanced flavored bottled waters for pets has been introduced under the name Molli's Choice.

The waters are developed using vet-approved formulations and come in such distinctive flavors as beef tenderloin, bacon delight, roasted turkey, roasted chicken and original enhanced purified water.

"Research shows that many tap water sources contain levels of chlorine and fluoride that can be harmful to your pets," says Tomas Malave, CEO and Founder of Mollibrands(TM). "That's why we created Molli's Choice. It's a fun, healthful product line that even the most finicky pets will enjoy and benefit from."

Molli's Choice waters are available in 16.9 oz 6-packs, 1 Liter, and 1.5 Liters, and are purified, non-carbonated and have no harmful chlorine or fluoride. The waters are enhanced with taurine and calcium, vital to pet health. The all-natural premium flavors are developed exclusively for Mollibrands by one of the top US food laboratories and available at retail stores nationwide.

Before you bark at the idea of bottled water for pets, Malave asks you to consider that 63% of households own a pet and spend about $36 billion per year on their four-legged family members. The US bottled water industry is a $9 billion market growing almost 13% per year. Since entering the market in the late 1990's, enhanced flavored waters have become one of the fastest growing segments of the beverage industry with annual sales topping $450 million.

Mollibrands is betting that pets will be the next beneficiaries of this trend. Visit http://www.mollibrands.com for more information.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

ADM debuts new yeast protein for pets and opens US enzyme lab

24 Apr 2018 --- ADM Animal Nutrition is launching a versatile yeast protein for dogs and cats with an amino acid profile similar to an egg, making it an ideal complementary or replacement protein source for pets: Versity.

Packaging & Technology News

Plastic recycling: Canary Wharf launches UK’s first deposit return machine

24 Apr 2018 --- East London commercial district, Canary Wharf, has unveiled the first UK on-site Deposit Return Scheme machine as part of its “breaking the plastic habit” strategy. The move coincides with the UK Government’s strategy to tackle plastic waste by introducing a European-style nation-wide Deposit Return Scheme on all plastic, glass and metal drink containers.

Food Ingredients News

Vegan NPD: Plant-based dairy alternatives thrive amid European boom

24 Apr 2018 --- Plant-based dairy alternatives are thriving in European markets, amid a surge in demand for vegetarian and vegan options. But while soy still leads, it is other plant-based options that are enjoying much stronger growth from an NPD standpoint.

Packaging & Technology News

Earth Day 2018: Plastic pollution tops the agenda

23 Apr 2018 --- The major theme of yesterday’s Earth Day was the global issue of plastic pollution. Earth Day focused its attention on fundamentally changing human attitudes and behavior about plastics and catalyzing a significant reduction in plastic pollution across the world. The move comes as an ever-increasing number of nations establish strategies for dealing with plastic pollution.

Food Ingredients News

Start-up focus: Rethink Water revolutionizes sugar-free beverages for children

23 Apr 2018 --- Plastic in our oceans has been a hot topic of conversation for a number of months and Rethink Brands is on a mission to help reduce the number of plastic bottles that end up in landfills and oceans each year. Just last year, it honed in on demand for sugar-free or low-sugar beverages for children, in a world where parents are looking for healthier beverage options.

More Articles