A First for Cats and Dogs: Flavored Bottled Water with Vitamins and Minerals Introduced Nationally

16 Jun 2006 --- The waters are developed using vet-approved formulations and come in such distinctive flavors as beef tenderloin, bacon delight, roasted turkey, roasted chicken and original enhanced purified water.

A line of nutritionally enhanced flavored bottled waters for pets has been introduced under the name Molli's Choice.

The waters are developed using vet-approved formulations and come in such distinctive flavors as beef tenderloin, bacon delight, roasted turkey, roasted chicken and original enhanced purified water.

"Research shows that many tap water sources contain levels of chlorine and fluoride that can be harmful to your pets," says Tomas Malave, CEO and Founder of Mollibrands(TM). "That's why we created Molli's Choice. It's a fun, healthful product line that even the most finicky pets will enjoy and benefit from."

Molli's Choice waters are available in 16.9 oz 6-packs, 1 Liter, and 1.5 Liters, and are purified, non-carbonated and have no harmful chlorine or fluoride. The waters are enhanced with taurine and calcium, vital to pet health. The all-natural premium flavors are developed exclusively for Mollibrands by one of the top US food laboratories and available at retail stores nationwide.

Before you bark at the idea of bottled water for pets, Malave asks you to consider that 63% of households own a pet and spend about $36 billion per year on their four-legged family members. The US bottled water industry is a $9 billion market growing almost 13% per year. Since entering the market in the late 1990's, enhanced flavored waters have become one of the fastest growing segments of the beverage industry with annual sales topping $450 million.

Mollibrands is betting that pets will be the next beneficiaries of this trend. Visit http://www.mollibrands.com for more information.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Packaging & Technology News

Combidome convenience: SIG partners with Pfanner for on-the-go juice drink

19 Jun 2018 --- Targeted at busy millennials who “prefer to consume healthily on-the-go,” Pfanner’s Supersafte range of lifestyle juices are packaged in SIG’s innovative carton bottle combidome 500ml, which is optimized to be consumed on the move. The companies state that the new range of drinks tap into the millennial market even further through their transparent marketing and sustainable status. 

Food Ingredients News

Clean label surge: Ingredion launches certified organic starches for North American markets

18 Jun 2018 --- Ingredion has announced two new certified-organic additions to its line of functional clean-label starches for the US and Canada, Novation Prima 309 and 609. The organic functional native corn starches enable the creation of superior eating experiences that boast extended visual, sensory and cost appeal. The starches are also designed to perform in organic products that undergo harsh process conditions and require high freeze/thaw stability, such as organic savory foods, alternative-dairy products and baby foods.

Packaging & Technology News

KHS Direct Print leads Brouwerij Martens’ beer campaign to World Cup success

15 Jun 2018 --- In celebration of the soccer World Cup, family-owned Belgium brewers, Brouwerij Martens, is offering its premium beer in 32 country-specific bottle designs on the French market. Various images of the participating nations have been printed straight onto the PET bottles using Direct Print Powered by KHS.

Packaging & Technology News

Highland Spring trials 100 percent recycled eco bottle in UK first

14 Jun 2018 --- One of the UK’s leading natural source water brands, Highland Springs, will begin trialing a new eco bottle which is both recyclable and made from 100 percent recycled material. The project aims to “keep plastic in the circular economy and out of the oceans.” In a first for the UK Bottled Water category, the trial starts this month with the launch of a 500ml Highland Spring eco bottle in selected Tesco stores in Scotland.

Food Ingredients News

Beneo expands clean label rice starch line into harsh process applications

11 Jun 2018 --- Beneo is set to launch Remypure S52 globally at IFT 2018 in Chicago, the company’s second functional native rice starch that is specially designed to be used in foods produced under very demanding conditions such as sauces, dressings and baby food. This latest addition to the Remypure line has been launched following extensive research and development with the aim of creating a clean label ingredient that is robust enough to withstand tough processing conditions such as low pH, high shear and high temperatures.

More Articles