Diagnostic Tools Help Product Recall


26 Sep 2016 --- Two new tools called RecallOptic and CrisisOptic have been launched to help measure a business’ ability to respond to a product recall or operational crisis.

RecallOptic provides an accurate indicator of product recall strengths and weaknesses enabling businesses to quickly and easily quantify product recall readiness against international best practice; including ISO 10393:2013E for consumer product recall, BRC Global Standard for Food Safety (Issue 7), and BRC Global Standard for Consumer Products (Issue 3).

CrisisOptic is based on international best practice for crisis management – including global standard BS11200:2014 and quantifies business resilience in ten key areas, from governance and risk management to operational response.

Using a carefully weighted assessment system, the tools generate a bespoke Business Resilience or Recall Readiness Score and visual dashboard presentation. Risk, issues and crisis experts from Instinctif Partners, who developed the tools, then prepare a brief report to accompany the score. This can be used to inform policies, procedures and capabilities to strengthen processes and preparedness.

Andrew Caines, Group Technical Director of Cranswick PLC, who was involved in the beta-testing of CrisisOptic said, “Business leaders need to measure how well their organisation can withstand a world that is volatile, uncertain, complex, and ambiguous. The Turnbull Report established standards of risk management back in 1999 and since then businesses have been crying out for a quick way to evaluate how resilient they might be in the event of a crisis. CrisisOptic delivers precisely such insights in a swift and straightforward way. It’s the most powerful way I have seen to measure an organisation’s ability to bounce back from setbacks, keep going in the face of adversity, and adapt to change.”

Both tools incorporate Instinctif Partners’ end-to-end crisis management methodology developed while working with clients from global brands to government regulators and SMEs.

Victoria Cross, who leads Instinctif Partners’ risk, issues and crisis team, said: “RecallOptic and CrisisOptic are game-changers for business resilience, antifragility, and risk and crisis management. Until now it’s been impossible to quickly identify strengths and weaknesses across an organisation and comprehensively compare the results against a peer group. But this is exactly what our Optic tools provide. They are fast, accurate and will enable organisations to focus finite resources on the specific areas where they are most exposed.”

RecallOptic and CrisisOptic will be free to use1 for a limited time and are available exclusively through Instinctif Partners. After the two-month free introductory period, Instinctif Partners will charge companies £5,000 ($6,468) to access the tool.

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