Danone to Acquire Innovative French Firm Michel et Augustin


29 Jun 2016 --- Danone and the shareholders of Michel et Augustin have entered into exclusive negotiations to allow Danone to acquire a minority interest in Michel et Augustin, alongside Artémis and Michel et Augustin’s founders. It is the first project for Danone’s new corporate venture capital unit, Danone Manifesto Ventures.

Launched in 2004, Michel et Augustin is a French company that designs and markets an innovative, premium range of biscuits, dairy products, fresh desserts and beverages. In just a few years, it has carved out a solid position in France, leveraging a unique model built on an original entrepreneurial adventure. 

In 2015, sales totaled around €40 million, a steep rise from 2014. Danone’s expertise would provide strong support to Michel et Augustin, accelerating its international development – particularly in the United States – while maintaining its originality. The deal would be the first by Danone Manifesto Ventures, Danone’s newly created corporate venture capital unit based in New York, which will be fully operational in autumn 2016. Danone plans to use this new structure to support the development of innovative companies with high growth potential that share its vision of alimentation.

Through Danone Manifesto Ventures, Danone will provide financial and operational support, giving the businesses it invests in access to its experienced teams around the world, along with the independence they need to grow their entrepreneurial project.

At the same time, Danone’s teams will be able to build on new ideas and practices from younger companies to develop the aims set out in its Manifesto: promote healthier, more sustainable eating practices that emphasize the cultural diversity encompassed by alimentation.

The acquisition now being considered, which anticipates a gradual increase of Danone’s stake in Michel et Augustin’s share capital, remains subject to the information and consultation of Michel et Augustin’s employee representative bodies.

Related Articles

Packaging & Technology News

KHS launches new wide-neck PET containers as lightweight plastic trend continues

16 Mar 2018 --- German giants of filling and packaging solutions for the food and beverage industry, KHS, have launched a new lightweight, wide-neck PET container suitable for sauce, dressing and dairy products. The company has cited the growing preference for lightweight plastic over glass containers within the food industry as the inspiration behind the new launch.

Food Ingredients News

Tackling food waste: Ingredients are often the unsung hero, claims IFAC chief

16 Mar 2018 --- Food waste has been an industry concern for some time and there are a multitude of ingredients available that manufacturers can use to both extend shelf-life and fulfill consumer expectations for quality, safety and experience. The European Commission (EC) recently released a study investigating the relationship between date marking on food labels and food waste and according to the International Food Additives Council chief, Robert Rankin, ingredients are often the unsung hero.

Business News

Weekly Digest: Arla scores for protein pouch pack, Coca-Cola gains self-supply license

16 Mar 2018 --- This week, Arla Foods scooped an award for its protein pouch format at the fourth annual World Food Innovation Awards and ITS (International Taste Solutions) obtained an AA Grade on BRC Accreditation. Elsewhere, Balchem and the China National Research Institute of Food and Fermentation Industries (CNRIFFI) have partnered up.

Food Ingredients News

DSM launches the fastest lactase enzyme for lactose-free dairy

16 Mar 2018 --- As the trend towards healthier eating grows, so does consumer awareness for topics like digestive health. In response to this, DSM has launched Maxilact Smart, promoted as the fastest lactase enzyme on the market. The innovative Maxilact Smart enables a significant increase in production efficiency and capacity, allowing dairy producers to meet the growing demand for lactose-free dairy products.

Food Ingredients News

Diageo acquires Berlin vermouth start-up to strengthen aperitif category

16 Mar 2018 --- British multinational alcoholic beverages company Diageo has acquired Belsazar GmbH, a premium aperitif from Germany’s Black Forest. Launched on the Berlin food scene in 2013 by entrepreneurs Maximillian Wagner and Sebastian Brack, Belsazar is the first company to be acquired by Diageo through Distill Ventures

More Articles