Cereals

Nestle Cuts Sugar from Cereal Favorites

05 Jul 2017 --- Nestlé Breakfast Cereals, made by Cereal Partners Worldwide (UK), are set to reduce a further 10 percent of sugar content across its cereal range by the end of 2018. The move will see around 225 million fewer teaspoons of sugar in the nation’s diet as part of an ongoing program to reduce average sugar across the entire product portfolio.

Weetabix Invests in UK Manufacturing Sites but Warns of Potential Price Hike

31 Jan 2017 --- Cereal giant Weetabix has announced a £30 million (US$37 million) capital investment program across its British manufacturing sites which will create a new production capacity by 2018 to keep pace with increasing sales domestically and overseas. The investment comes on the back of Weetabix’s UK market share for cereals and drinks rising from 15.3% to 16.4% in the past year.

Barilla Plots Bid for Weetabix

24 Jan 2017 --- The biggest pasta maker in the world is planning a £1.5bn ($1.9bn) bid for one of the UK’s most popular cereal brands Weetabix. Weetabix, which is the UK’s second biggest cereal brand, has been courted by a number of suitors since its Chinese owner Bright Food put the brand up for sale last year.

Global Breakfast Cereal Survey Reveals Major Differences Depending on Country

29 Nov 2016 --- World Action on Salt and Health (WASH) is calling for all breakfast cereal manufacturers to universally reduce salt and sugar content after a global cereal study revealed major differences found in the same branded breakfast cereals sold around the world.

Viterra Revitalizing Presence in East Central Saskatchewan

16 Sep 2016 --- Viterra Inc. is pleased to announce that it intends to build a new high throughput grain terminal at Wadena, SK. The facility will have a storage capacity of 34,000 metric tonnes, and will be able to load up to 156 railcars through a loop track.

KEY INTERVIEW: DuPont Highlight Change in Consumer Attitudes Towards Conventional Carbs

08 Aug 2016 --- Carbohydrates have long been a staple part of diets all over the world, the sugars and starches which provide nutritional energy for humans when consumed have become both a blessing and a curse. The process of food production in recent times has changed the way in which they may affect the body.

Kellogg’s Gets Rapped By Advertising Watchdog Over Unclear Health Claims

21 Jul 2016 --- Kellogg’s UK has apologized following an Advertising Standards Authority (ASA) ruling that states the cereal company made unclear health claims during a TV commercial for its Special K brand.

Kellogg Mimics Unilever and General Mills and Sets Up Fund to Find Tomorrow’s Star Companies

21 Jun 2016 –-- Kellogg is following the likes of General Mills and Unilever by launching an investment fund which will invest around $100m in start-ups, in the hope of identifying the Chobani of tomorrow.

New Research Shows British Breakfast Biscuits Marketed as “Healthy” Contain More Sugar than a Bowl of Coco Pops

20 Jun 2016 --- Starting the day with so called healthy breakfast biscuits could be no healthier for you than a bowl of Kellogg’s Coco Pops  – according to new research by campaign group, Action on Sugar.

Kellogg Reports 23 Percent Drop in Profits but Increases Market Share in US Cereal Market

06 May 2016 --- Kellogg has reported a 22.9 percent drop in first quarter net profits, but said it has gained share in the US cereal market in the period.

Raisio Licenses Honey Monster Brand in UK to Brecks Co

13 Apr 2016 --- Raisio is to license its Honey Monster breakfast cereal brand in the UK to the UK-based cereal supplier Brecks Co. Raisio chief executive Matti Rihko, said: “Ready-to-eat breakfast cereals are not at the core of Raisio’s strategy so the licensing of the Honey Monster brand is a good solution that ensures that Honey Monster cereals will continue to be available to British consumers.”

FDA Proposes Limit for Inorganic Arsenic in Infant Rice Cereal

04 Apr 2016 --- The U.S. Food and Drug Administration is taking steps to reduce inorganic arsenic in infant rice cereal, a leading source of arsenic exposure in infants. Relative to body weight, rice intake for infants, primarily through infant rice cereal, is about three times greater than for adults. Moreover, national intake data show that people consume the most rice (relative to their weight) at approximately 8 months of age.

INTERVIEW: Weetabix Eyes Protein Trend to “Create Even Better Breakfasts for Consumers”

16 Mar 2016 --- Weetabix, the biggest breakfast cereal brand in the UK, is eyeing new growth opportunities within the healthier breakfast space, including the growth market for high protein products. In January 2016, the company took first place in the cereal category at this year’s Product of the Year awards; for new product Weetabix Protein Crunch.

SPECIAL REPORT: Breakfast Innovators Target the Future "Most Important Meal of the Day"

29 Feb 2016 --- Nutritionists frequently refer to breakfast as the most important meal of the day, citing studies that find that people who skip breakfast are disproportionately likely to have problems with concentration, metabolism and weight. The distinction between what makes a breakfast a good one, as we know, differs from country to country. 

Kellogg Says Struggling US Market is on the Up-and-Up

12 Feb 2016 --- Kellogg has reported a  $41m  loss and a sales dip of over 10 per cent but said its struggling US cereal business is improving.

INTERVIEW: Böcker Eyes Gluten Free Platforms for Sourdough Product Opportunities

09 Feb 2016 --- Fourth generation Dr. Georg Böcker is a food technologist and became managing director of Ernst Böcker GmbH & Co KG in 1995. Under Böcker’s leadership, the company has continued its successful research and development in the field of sourdough-starters and dried natural sourdough products.

General Mills Moves Closer to Removal of Artificial Ingredients From its Cereals

21 Jan 2016 --- As part of a commitment to remove artificial flavors and colors from artificial sources from all of its cereals by the end of 2017, General Mills is releasing its first wave of new cereal recipes in the US, which includes Trix, Reese's Puffs, Cocoa Puffs, Golden Grahams, Chocolate Cheerios, Frosted Cheerios and Fruity Cheerios. 

Wyldsson and Glanbia Nutritionals Develop Gluten Free Breakfast Oats

13 Jan 2016 –- When Wyldsson was looking to add a gluten free muesli and porridge oat range to its fast growing portfolio, OatPure gluten free oats from Glanbia Nutritionals were the only contender to meet Wyldsson.com’s criteria.

Drought Impact on Cereal Harvests Greatest in Developed Nations

07 Jan 2016 --- Drought and extreme heat events slashed cereal harvests in recent decades by 9% to 10% on average in affected countries - and the impact of these weather disasters was greatest in the developed nations of North America, Europe and Australasia, according to a new study led by researchers from McGill University and the University of British Columbia.

Raisio to Remodel UK Cereal & Snack Business

11 Dec 2015 --- Raisio has completed the consultation process started at the beginning of October 2015 regarding the future of its Southall factory in the UK. At the beginning of 2016, part of the Southall production will be transferred to Raisio’s Newport site and part will be outsourced. The new operational structure will improve cost efficiency and competitiveness in the UK Cereal & Snack business. It will also enable Raisio to build a more consumer-oriented product range.