Seattle’s Best Coffee to Make Solution for Frozen Coffee Blends at Home

27 June 2013 --- Seattle’s Best Coffee, together with innovative food manufacturer Inventure Foods, Inc. the company responsible for bringing the “at home” frozen smoothie category to life in grocery store freezers three years ago— has unveiled Seattle’s Best Coffee Frozen Coffee Blends, available in grocery, club and mass merchandise stores nationwide.

Part of Starbucks corporation, Seattle’s Best brings great coffee to new and unexpected places. The blended coffee drink category continues to grow, with U.S. sales surging to $4.3 billion last year.

The Seattle’s Best Coffee Frozen Coffee Blends are an innovative blended coffee for the at-home barista who is looking for a convenient warm-weather coffee boost suitable for any time of day.
•Made with high-quality, 100-percent arabica coffee beans in four varieties: Coffee Chiller, Creamy Caramel, Very Vanilla, and Mega Mocha
•130 calories or less, just 10 grams of sugar and zero trans fats
•Each package provides two, eight-ounce servings when prepared as directed. Suggested retail price ranges from $2.99 - $3.49.

 “To make an amazing cold coffee drink you have to strike the perfect balance between rich coffee flavor and chocolate or other sweet flavors,” said Sue McCown, classically trained chef and R&D manager for Seattle’s Best Coffee. “We teamed with Inventure foods to develop a well-balanced frozen coffee blend that is simple and fun to make at home. Coffee lovers can add their favorite milk and inspiration, perhaps frozen fruit, peanut butter or other creative ingredients to enjoy their own blended masterpiece on a hot summer’s day.”

“This represents the first time a premium coffee brand has crossed over into the frozen section of the grocery store,” said Steve Sklar, senior vice president of marketing for Inventure Foods, Inc., licensee and manufacturer of the frozen coffee blends. “This is great news for consumers who love frozen coffee drinks but have previously had no way to recreate that café experience from the comfort of home.”

To ignite online conversation of the new product, the brand is simultaneously launching a consumer-facing campaign urging consumers to share how they are making it the coolest summer ever with the Frozen Coffee Blends. It’s what we call “Freezing the Day”- the ability to make the most of a summer day by making a cool, delicious frozen coffee drink at home, and then sitting back to relax and enjoy. In addition, to help “Freeze the Day” this summer, Seattle’s Best Coffee has 50,000 $1-off coupons available on its Facebook page.

“This product furthers our goal of bringing great coffee everywhere customers need it,” said Jennifer Dimaris, vice president of Brand Management for Seattle’s Best Coffee. “We also know our customers seek things that are a great value and add a little something special to keep them going on a busy morning and when they need an afternoon pickup.”

Related Articles

Regulatory News

“Farcical to Suggest” That Proposed Sugar Tax in UK Will Have Positive Impact on Diet, Says Taxpayers’ Alliance

31 May 2016 --- The proposed sugar tax in the UK will "hit poorest families hardest" and it is "farcical to suggest” it will have any positive impact on people's diet or lifestyle choices, according to the Taxpayer' Alliance.

Food Research

SPECIAL REPORT: Changing the Lives of Farmers Through Certification

23 May 2016 --- Fairtrade is a label we are all familiar with; and fair trade is a concept which is widely discussed. Fair trade is the social principle of a fair exchange between farmer and buyer – it is an aspect of sustainability, which also encompasses environmental principles.

Regulatory News

Renaissance BioScience Receives GRAS notification for Non-GMO Acrylamide-Reducing Yeast

20 May 2016 --- Renaissance BioScience Corp., a leading global yeast innovation company, has announced that the U.S. Food and Drug Administration has “no questions” in regards to Renaissance’s Generally Regarded as Safe (GRAS) notice (GRAS Notice No. GRN 000604) for its non-GMO, acrylamide-reducing (AR) baker’s yeast strain. 

Food Research

Researchers Develop App to Recognize if Beer Has Gone Stale

20 May 2016 --- Chemists at the Complutense University of Madrid have developed a method that allows brewers to measure the freshness of beer, using a polymer sensor that changes color upon detecting furfural, a compound that appears when this beverage ages and gives it a stale flavor. The sensor can be controlled from a smartphone app also created by the team.

Food Ingredients News

Fresh Thinking Vanillas For The Bakery Market From Cornelius

19 May 2016 --- Cornelius, which launched a new health and nutrition business in the Nordic region in March, is able to offer a range of vanillas to the food industry through a number of suppliers including Nielsen Massey Vanillas, a leading producer of vanilla extracts.

More Articles