First Zero-Calorie, All-Natural Fruit Sweetener to be FDA GRAS

26 Feb 2010 --- The unique zero-calorie sweetness of monk fruit concentrate comes from naturally occurring compounds in the fruit that are up to 300 times sweeter than sugar. This means that just ¼ of a gram of Fruit-Sweetness can replace 8 teaspoons of sugar.

26 Feb 2010 --- BioVittoria, the world’s largest producer and processor of monk fruit (luo han guo) has received official notification from the US Food and Drug Administration (FDA) that their Fruit-Sweetness branded monk fruit concentrate is GRAS (Generally Recognized As Safe) as a sweetener and flavour enhancer. Fruit-Sweetness is the first and to date only all-natural zero-calorie fruit concentrate sweetener to be GRAS notified by FDA.

“Monk fruit has been a traditional food in South East Asia for hundreds of years, but the existing technology for cultivating and processing the fruit could not provide the volume, product consistency and taste quality needed in a natural sweetener for the food and beverage industry.” says BioVittoria’s CEO David Thorrold. “BioVittoria has transformed the monk fruit industry through advances in plant varieties, seedling cultivation, growing methods and fruit processing, creating the world’s only vertically integrated monk fruit supply chain.” Thorrold says the FDA no objections letter is the final step in bringing monk fruit into the main-stream “this final piece of regulatory compliance is what the large food and beverage companies have been waiting for.”

The unique zero-calorie sweetness of monk fruit concentrate comes from naturally occurring compounds in the fruit that are up to 300 times sweeter than sugar. This means that just ¼ of a gram of Fruit-Sweetness can replace 8 teaspoons of sugar. Chicago based Paul Paslaski, BioVittoria’s Vice President of Sales & Marketing says that the fruit source is a unique point of difference which consumers will value. “Our consumer research in the US shows moms and their families are wanting natural, healthy choices for everyday food and beverage items like cereals, juice drinks and yoghurts. The same research shows that Moms trust fruit for healthy nutrition. Fruit-Sweetness delivers a tangible consumer benefit by maintaining the core brand values of natural, great-tasting, healthy sweetness from fruit.”

Thorrold also recognises that consumers don’t want compromises, and that existing natural sweeteners are struggling to deliver the complete package of reduced sugar with great taste. “We have conducted extensive sensory profiling which shows Fruit-Sweetness possesses a clean taste profile without the off notes found in some natural sweeteners. This testing has also shown cost and taste benefits for blending Fruit-Sweetness with other natural sweeteners such as Rebaudioside-A.” Thorrold says these results have been backed up by work done with San Francisco based Mattson & Co. a food & beverage innovation company and BioVittoria’s product development partner. “The work at Mattson has delivered great tasting products across a range of categories”. Samson Hsia, Executive Vice President & Chief Technology Officer at Mattson agrees “We were very impressed with the clean taste of this product, and the range of applications it performed in. We also saw real taste benefits for Rebaudioside- A when blended with Fruit-Sweetness ”.
 

Related Articles

Business News

Trade Agreements Boost EU Agri-Food Sector

28 Feb 2017 --- Trade agreements have helped to boost EU agricultural exports and have supported jobs in the agri-food sector and other sectors of the economy, according to a new independent study carried out on behalf of the European Commission. Trade agreements with three countries – Mexico, South Korea and Switzerland – were studied in detail.

Food Ingredients News

SPECIAL REPORT: Stevia Leads the Way in Natural Sweeteners Space

28 Feb 2017 --- Sugar will continue to come under fire throughout 2017, although it remains the key ingredient delivering the sweetness and great taste that consumers are looking for. “Sweeter Balance” was tipped as trend 3 for 2017 by Innova Market Insights. The quest to combine taste and health is driving NPD, as the industry faces the challenge of balancing public demand to reduce added sugars and create indulgent experiences, while at the same time presenting clean label products.

Food Ingredients News

60 Percent Pea Protein Crisp Hits Health Market

28 Feb 2017 --- PGP International have launched a New 60% protein crisp which is set to provide food manufacturers with an edge in a market where energy-boosting protein, weight management and clean eating is in high demand.

Business News

Unilever Considers its Next Move After Failed Takeover Bid

27 Feb 2017 — Following the attempted takeover bid from US giant Kraft Heinz, Unilever is considering a cull of some of its food brands, according to city reports which claim the Anglo-Dutch consumer goods company is feeling pressure to react after it rejected the offer. In an official statement, Unilever says it is “conducting a comprehensive review of options” due to be completed by April. This follows the events of last week when Kraft Heinz Co. withdrew its US$143 billion bid for Unilever two days after the approach became public and Unilever’s opposition to engage in discussions.

Business News

KEY INTERVIEW: Sustainability is in Uelzena’s DNA

27 Feb 2017 --- Sustainability may be a buzzword for some companies only just jumping on board the ethical and financial gains that can be made from enforcing sustainable practices within a business - but for German-based dairy cooperative Uelzena, which is indirectly owned by farmers, the idea of sustainability runs deep. Since its foundation more than 60 years ago in 1952, Uelzena has been “creating value” for farmers and over the last decade the group has witnessed a rise in the number NGOs, consumers and customers interested in how the food chain system as a whole influences the environment and livestock. 

More Articles