Bayn Europe signs framework agreement to enter sugar reduction market in China

3e8815fc-f2f7-43e2-91e4-d9a1d45b9d80articleimage.jpg

20 Nov 2017 --- Bayn Europe AB has signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of an R&D center for sugar reduction and production of sugar replacer solutions. Through the outlined agreement, Bayn and Kong Wua will bring sugar replacer solution to the market to help tackle the sugar overconsumption social problems. 

“It is important to maintain the margin and profit when the added sugar is replaced in the processed food and indulgence,” explains Lucy Dahlgren, CEO of Bayn Europe. “We are happy to have signed an agreement with a company that stands outside the traditional food value system, and that want to focus on enabling healthier lifestyles through sugar reduction initiatives. Kong Wua will be a valuable partner as we focus on expanding our business on the Chinese market.”

The agreement between Bayn Europe and Kong Wua Group was signed on November 17 during the ceremony on “Belt and Road Innovative Cooperation Forum” at the China Hi-tec Fair, taking place on 16-21 Nov 2017 in Shenzhen China.

“We have followed Bayn Europe and their commitment to sugar reduction during the past 3 years. In China, the economic growth has led to a change in lifestyle for many people. Recent overconsumption of sugar has caused an increase in social problems such as diabetes and child obesity. At Kong Wua, we see great value in investment opportunities that can help tackle these social problems, and contribute to positive change and healthier habits,” says Qiaozhen Zhang, the president of Kong Wua Investment Group. “We are very happy that Bayn Europe, with their sugar reduction know-how and technical capabilities, has made the decision to enter the Chinese market.”

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Non-EU countries face new antibiotic rules on meat imports

20 Jul 2018 --- Countries wanting to import meat into Europe will now have to abide by EU laws on antibiotics as part of a new regulation on veterinary medicine. European Parliament has decided that products of animal origin imported by third countries will now have to meet the EU’s requirements of antibiotics use.

Food Ingredients News

Unilever: Brazil truckers’ strike “a significant headwind”

20 Jul 2018 --- Unilever’s half-year results have been impacted by an extended truckers strike in Brazil while overall “challenging market conditions” have also affected the British-Dutch transnational consumer goods company. Net profit dropped from €3.3bn (US$3.8bn) to €3.2bn (US$3.7bn) in the first half of the year. Turnover also fell five percent to €26.4bn (US$30.6bn).

Food Ingredients News

Cambridge Commodities acquires ingredient business of US wholesaler Earth Circle Organics

19 Jul 2018 --- UK-based ingredient supplier Cambridge Commodities has acquired the ingredient business of US wholesaler Earth Circle Organics LLC, for an undisclosed sum. Following the acquisition, Earth Circle Organics’ raw and organic superfood ingredient business will merge with the US arm of Cambridge Commodities to create a new division, operating as Earth Circle Ingredients.

Food Ingredients News

Dairy dilemma: Brexit could lead to butter, yogurt and cheese shortages, warns Arla Foods

19 Jul 2018 --- Arla Foods is warning British consumers will likely face restrictions in dairy supplies once the UK leaves the EU – and this could result in “scare supplies” of highly-priced butter, yogurt and cheese which will be considered “luxury items.” The European-wide dairy cooperative says border breakdown could leave UK consumers with less choice and higher prices.

Packaging & Technology News

“Heat&Go”: SIG launches microwaveable carton for mobile drinking convenience

19 Jul 2018 --- SIG has developed a new microwaveable aseptic carton designed specifically for on-the-go consumption of liquid dairy, non-carbonated soft drinks and broth with low viscosity products. The new “Heat&Go” pack is aluminum free and can be heated in a microwave, either in a vending machine, store, café, home or office. SIG cite the rising consumer trend for hot drinks that can be consumed on-the-go – particularly in Asia – as the inspiration behind the design.

More Articles