Arla expands footprint in Ghana to supply nutritional dairy to African consumers

3582cbcf-4c92-46b2-8ae6-fa643b1806eaarticleimage.jpg

30 Aug 2017 --- Arla is adding another market to its Sub-Saharan Africa business region by establishing a new sales and packaging facility in Ghana. The new subsidiary will begin selling Arla’s branded dairy products in Ghana from September 2017 in response to growing demand for nutritious dairy products.

The new Arla-owned subsidiary, Arla Foods Ltd., will be based in Accra, Ghana and will supply products from its Dano range also sold in Nigeria, including powdered milk, which is in demand among the rapidly growing middle class in urban areas, and butter and cheese from value-added brands like Arla and Lurpak.

The move by Arla is in line with the company’s business strategy, Good Growth 2020, which aims to develop new markets for Arla’s products outside the EU to improve the milk price for the 11,200 farmer-owners who own the company. As part of its strategy, Arla aims to triple its revenue in Sub-Saharan Africa by 2020.

“Ghana is a well-developed food market in West-Africa, where Arla has a lot to offer consumers. More families in the growing middle-class are increasingly demanding safe and affordable nutrition, and West-Africa currently faces a milk deficit, which gives Arla an opportunity to provide dairy products that meet the consumers’ needs,” says Steen Hadsbjerg, vice president of Arla’s business region in Sub-Saharan Africa.

The new subsidiary in Ghana will manage a repackaging facility in Tema Industrial Park close to Accra as well as sales and marketing of the products. Distribution will be carried out through local distributors.

“We are entering Ghana to build a long-term business, and that requires strong, local partners. We are therefore pleased to join with an experienced partner with a strong distribution network in the country,” notes Hadsbjerg.

Arla is currently constructing a repackaging facility in Accra and has begun recruiting employees for the site, which is expected to be operational by September. The site will initially employ 8 people, but the total number of employees is expected to increase as the market develops.

Arla Foods Ingredients

Collapse

Arla Foods Ingredients is a global leader in natural whey ingredients for products in a range of categories – from sports nutrition, beverages, bakery, dairy and ice cream to clinical and infant nutrition. 
 
The cornerstones of our business are innovative ingredients, world-class facilities and a staff of dedicated experts. Drawing on our portfolio of functional and nutritional whey proteins, milk minerals, lactose and permeate, our expert team delivers solutions that bring new food products quickly and efficiently to market. Our application centres run hundreds of customer product trials every week. All ingredients are produced using state-of-the-art processing technology at our plant in Denmark, or by one of our joint ventures in Argentina, Germany and the UK.
 
Arla Foods Ingredients Group P/S is a 100% owned subsidiary of Arla Foods, a global dairy company and cooperative owned by dairy farmers in Denmark, Sweden, the UK, Germany, the Netherlands, Belgium and Luxemburg.

Related Articles

Food Ingredients News

Bell Flavors highlights botanical extracts as a key theme for 2018

22 Jan 2018 --- The rapid shift towards more natural and organic products is expected to drive the global level market growth of botanical extracts, according to Bell Flavors and Fragrances. The usage of botanical extracts in food and beverage products offers great taste as well as natural flavor, together with enhanced organoleptic characteristics and improved nutritional value – underlining its growing presence in the market.

Food Ingredients News

Coca-Cola outlines mission to reduce plastic waste

22 Jan 2018 --- Coca-Cola has pledged to recycle a used bottle or can for every one the company sells by 2030 as well as working towards making all its packaging recyclable, as the soft drinks giant joins a global movement to reduce waste.

Food Ingredients News

Sustainable strategy: Firmenich forms partnership with biotechnology firm Blue Marble Biomaterials

19 Jan 2018 --- Firmenich has announced an exclusive partnership with Blue Marble Biomaterials, a US biotechnology company specialized in natural and sustainable ingredients. With this partnership Firmenich gains direct access to key expertise, from biomimicry to non-GM fermentation, enabling the design of innovative and sustainable natural ingredients for the food, beverage and flavor industries.  

Food Ingredients News

Import of sustainable fruit and veg increases to 70 percent, says SIFAV

19 Jan 2018 --- The volumes of tropical fruit and vegetables, such as bananas, pineapples, green beans and avocados, that are sourced on the basis of meeting social and environmental conditions has risen significantly from 50 percent to 70 percent in one year. This is what has emerged from the 2017 annual monitoring of the Sustainability Initiative Fruit and Vegetables (SIFAV), which aims to make imports of fruits and vegetables from Africa, Asia and South America 100 percent sustainable in 2020.

Food Ingredients News

Cargill diversifies starches and sweeteners site in Krefeld, Germany

19 Jan 2018 --- Cargill is expanding and diversifying its product portfolio at its starches and sweeteners plant in Krefeld, Germany with products such as vegetable wheat protein, specialized industrial wheat starches and advanced biofuel. Transitioning this site from a corn to wheat processing facility allows Cargill to add these products to its product portfolio and help customers address changing consumer needs in terms of nutrition, packaging and sustainable fuel.

More Articles