ADM introduces on-trend soft drink, plant-based and vegan concepts


28 Nov 2017 --- From plant-based ‘pulled meat’, to delicious sugar-reduced chocolate, confectionary, snacks and beverages, Archer Daniels Midland Company is showcasing a wide range of on-trend concepts at Fi Europe.

The experts in agricultural processing and providing food ingredients, ADM is bringing a range of great tasting concepts that tap into clean label trends as well as meeting consumers’ evolving needs for nutrition, taste and convenience. 

Among the products are soft drinks featuring natural exotic flavors and innovative flavor combinations, such as coconut, lychee and passionfruit, and mango and lime. 

Other prototypes demonstrate how ADM can support developers in creating clean label foods and in doing so meet consumer demand for products that are high in protein or fiber, or low in sugar and calories.

Rise in vegan and “flexi” trends
ADM says it realizes how vegetarian, vegan and flexitarian diets trends are increasingly popular across Europe, with plant-based foods becoming more popular than ever. And the company will also be introducing plant-based foods aimed at developers looking for ways to tap into this growing trend. 

There will be a nutritious meat-free black bean burger, while a vegan wrap concept demonstrates ADM’s broad expertise in formulating meat analogs with unique fibrous textures. 

Visitors to the ADM booth can also explore the potential of emerging vegan categories, tasting vegan ice-cream based on navy beans and fruit and veggie flavored jellies made with ADM’s natural flavors, coloring foodstuffs and juice concentrates.  

“At ADM, we use our comprehensive and proprietary research platforms to identify the trends that are defining the current and future food and beverage culture, both within Europe and across the world,” said Jochen Heininger, vice president, marketing and product management EMEAI, WILD Flavors and Specialty Ingredients, a business unit of ADM.  

“By gaining insights into the shifts in the way people live, work and dine, our teams have an in-depth understanding of consumer attitudes and perceptions. Fi Europe is the ideal platform for us to demonstrate how we can leverage our expansive portfolio and technical support, to help developers solve specific market challenges and create great-tasting products.”

An expanding ingredient toolbox
As a leading end-to-end solutions provider, ADM’s technical advisors will be on hand throughout the show to discuss its full portfolio of flavorful, colorful, functional and nutritious ingredients, with a focus on its newly extended range of sweetening solutions to help with sugar and calorie reduction, adding body or mouthfeel or achieving a clean label claim. 

This includes Fruit Up Fiber +, a fruit-based sweetening ingredient with the added benefit of fiber that recently won ‘Most Innovative Food Ingredient’ at the inaugural Gulfood Excellence Awards. 

Based on naturally occurring carbohydrates, it provides developers with a lower sugar, clean label solution for a wide range of food and beverage applications.

Shortlisted for a Fi Europe Innovation Award, HIsolate soy protein range has recently joined ADM’s portfolio and is manufactured using a unique physical process, to retain natural goodness and allow for a clean label positioning. 

Already an established leader in soy proteins for meat and vegetarian applications, ADM continues to expand its natural and organic options with whole-food ingredients, such as edible beans, as well as its recently added wheat protein concentrate, Nutriance, for sports and senior nutrition.

ADM, stand 08.0L49, Fi Europe, 28-30 November 2017, Frankfurt, Germany

ADM WILD Europe GmbH & Co. KG


About WILD Flavors & Specialty Ingredients

ADM’s WILD Flavors & Specialty Ingredients business unit, or WFSI, offers a comprehensive portfolio of ingredients to help customers deliver products that address taste, texture, nutrition and function. That portfolio also includes a wide range of proteins, lecithins, colors and flavors, edible beans and related ingredients, hydrocolloids, polyols, soluble fiber products and other ingredients.

About ADM

For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with more than 32,300 employees serving customers in more than 160 countries. With a global value chain that includes 428 crop procurement locations, 280 ingredient manufacturing facilities, 39 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, industrial and energy uses. Learn more at 

Related Articles

Food Ingredients News

Tackling food waste: Ingredients are often the unsung hero, claims IFAC chief

16 Mar 2018 --- Food waste has been an industry concern for some time and there are a multitude of ingredients available that manufacturers can use to both extend shelf-life and fulfill consumer expectations for quality, safety and experience. The European Commission (EC) recently released a study investigating the relationship between date marking on food labels and food waste and according to the International Food Additives Council chief, Robert Rankin, ingredients are often the unsung hero.

Business News

Ornua expansion: Stauber and CoreFX enter dairy partnership

15 Mar 2018 --- Stauber USA a premier distributor of quality ingredients and solutions to the nutritional, food, pharmaceutical, cosmetic and pet care industries has entered into a strategic partnership with CoreFX Ingredients, manufacturers of custom dry dairy, cheese and lipid ingredient solutions. The partnership will strive to deliver innovative, service driven ingredient solutions to elevate customers success.

Business News

Orkla takes a slice of the stake in Danish pizza chain Gorm's

15 Mar 2018 --- Orkla is making a move into the premium pizza space with an investment in Danish pizza restaurant chain Gorm's. Through the agreement, Orkla will acquire a 67 percent interest in Gorm's, with the opportunity to increase its stake to 100 percent ownership after an agreed period.

Food Ingredients News

Plant protein masking: Symrise delivers solutions for non-dairy applications

14 Mar 2018 --- Symrise Flavors has developed a masking flavors toolbox specifically targeted to overcome the challenges of aftertaste and off notes of plant protein in non-dairy applications, one of the fastest growing segments in the US market.

Food Research

Menu paradox: Can vegetarian options lead some customers to eat more meat?

14 Mar 2018 --- A new study from the London School of Economics and Political Science (LSE) has found that separating vegetarian dishes on a menu can, in fact, reduce the proportion of people who choose a vegetarian option.

More Articles