ZMC Creates New US Subsidiary Viatal
07 Jul 2015 --- Viatal Corp (Viatal) is the newly formed U.S. subsidiary to its parent company, Zhejiang Medicine Company Limited Xinchang Pharmaceutical Factory (ZMC). The purpose of the company is to provide ZMC a direct conduit to the North American nutritional and pharmaceutical market in addition to the existing distribution network.
The greater purpose of Viatal is to provide trust and transparency to ZMC’s customers thereby reinforcing the long term commitments to the marketplace.
Viatal is the one of the first parent company named U.S. subsidiaries of a Chinese raw material ingredient manufacturer. The importance of being a named subsidiary is the openness of sourced material and the implied confidence associated with the name. Through this arrangement, brandholders are assured of consistent supply. With new GMP requirements, transparency of supply has become a requirement that changes many of the dynamics as material must now be identified by the original manufacturer. Certificates of Analysis and other documents are increasingly being required to be from the original manufacturer and not altered by a distributor as has been previously accepted policy.
A spokesperson for the company confirmed to FoodIngredientsFirst that the introduction of Viatal into the U.S. will complement the existing distributor network. Viatal is in the process of constructing a pre mix and lab facility that is expected to be operational mid-2016.
ZMC sales to the US market is $100 million or approximately 20% of total sales. It is their goal to achieve $150 million by 2017.
ZMC has consistently focused on quality with the addition of information and market knowledge of Viatal. Viatal intends to participate in important industry advancement activities typical of industry leaders. These activities include trade show support through sponsorships, trade publication advertising and support to trade industry associations. These activities ultimately promote the exchange of ideas amongst industry members and encourage cooperation within and support for the nutritional industry.
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