Industry Opinion
Which health platform holds the most potential for future growth?
Digestive Health
Heart Health
Cognitive Health
Eye Health
Ajax Loader
Share your thoughts

This content is copyright protected.


Verdure Sciences Receives GRAS Status for Longvida Optimized Curcumin

Date:24 August 2012

Type:Regulatory News

Source:Food Ingredients First

Sector:General Company & Ingredient Information

As a result of the GRAS determination, safe usage levels of 0.2% to 1.25% of Longvida were recommended across a range of food and beverage categories.

24 Aug 2012 --- The safety determination, conducted by an independent, internationally recognized expert panel of scientists, is based on more than a dozen clinical, preclinical and safety studies on Longvida, along with scores of supporting studies on curcumin by a number of government and university research groups.

As a result of the assessment, Longvida has been determined as a safe additive for a variety of foods and beverages when used as a flavoring agent (flavor enhancer) [21 CFR§170.3(o)(11)] and as an antioxidant in various food categories, including but not limited to use in the following product types:

    ·         Geriatric and healthy-aging nutrition beverages (dairy- and non-dairy based, including ready-to-drink and powdered  beverages;

    ·         Beverages supporting cognitive, gastrointestinal, liver and joint health (dairy- and non-dairy based, including ready-to-drink and powdered beverages);

    ·         Sports nutrition beverages (dairy and non-dairy based, including ready-to-drink and powdered beverages);

    ·         Processed fruits and vegetable products, including fruit and vegetable juices and juice products, concentrates, dilutions, “ades”, and drink substitutes;

    ·         Nutritional food bars and baked goods, including energy bars, breakfast bars, granola bars and cereal bars;

    ·         Milk products, including milk drinks, weight control milk beverages, and other milk origin products.

As a result of the GRAS determination, safe usage levels of 0.2% to 1.25% of Longvida were recommended across a range of food and beverage categories.

“We are pleased to receive this independent safety assessment of Longvida,” said Blake Ebersole, Technical Director at Verdure Sciences. “The substantial evidence supporting the safety and efficacy of Longvida, particularly at low-dose levels makes it an ideal ingredient for food and beverage products.”

In published 90-day subchronic toxicity study included in the GRAS assessment, Longvida showed no toxicity at 720 mg/kg body weight/day, the highest dose tested (1).  This dose is 100 times the dosage range recommended for human use, after adjusting for body weight.  Longvida adheres to the most stringent global standards for impurities, and contains no piperine, crude lecithin, volatile oils, gluten, sugar, salt, artificial preservatives or additives.

The GRAS determination also covers Longvida SD, a form of Longvida which is one of the first forms of curcumin that is easily water-dispersible in solution for food and beverage applications.

Click Here

New Product Launch


Magnum No.1 First Kiss Inspiration Creme Brulee Ice Cream


Product Image

Custard flavor ice cream, caramel sauce, caramel sugar pieces, coated in milk chocolate.

Yoplait Original Harvest Strawberry Banana Frozen Yogurt Bars


Product Image

Ten individually wrapped low fat harvest strawberry banana flavored frozen yogurt bars in a 517ml cardboard box.

Lactis Panna da Cucinare: Cream


Product Image

Cream in a tetra brik.

Russchian Schweppes Soft Drinks


Product Image

Four bottles of sparkling, sugared and nonalcoholic drink, held in a cardboard sleeve.

Devilishly Delicious Mango Fruit Coulis


Product Image

Mango fruit coulis made with real fruit, in a squeezable plastic bottle with a nozzle. Drizzle straight from the bottle to decorate and enhance sweet and savory dishes.

Bulmers Pressed Red Grape Flavor Cider


Product Image

Apple cider blended with red grapes to make a smooth, refreshing drink, held in a glass bottle.

Bargero Cascina Moneta 6 Bio Uova Da Agricoltura Biologica: 6 Organic Eggs


Product Image

Six organic eggs in a cardboard tray.

Tesco Whole Foods Seed, Pine Nut & Tomato Salad Topper


Product Image

A mix of sunflower seeds, sultanas, pine nuts and dried tomato flakes, in a plastic bag. Ideal for topping a salad.

Primi Anni Selex Semolina Di Grano Biologico Instantaneo: Organic Instant Semolina Wheat Durum


Product Image

Organic, instant semolina wheat durum for babies from 4 months onwards.

Merck Laboraotoire Mediflor Acyprost Supplements for Prostate


Product Image

Thirty capsules with betasistosterols, pomegranate, cranberry, lycopene and pumpkin seed oil for a healthy prostate.

Merck Bion 3 Seniors: 30 Tablets


Product Image

Thirty tablets with vitamins, minerals and probiotic for the specific nutritional needs of elderly people.

Merck Femibion Intime Food Supplements for Women: 28 Pills


Product Image

Twenty pills with probiotics (lactobacillus) for the balance of the vaginal flora. Femibion intimate orally ​​brings two strains of lactobacilli. Lactobacilli are naturally presented in the vaginal flora.

Merck Laboraotoire Mediflor Acygil Supplements for Urinary System: 25 Tablets


Product Image

Fifteen tablets with cranberry, hibiscus and dandelion for a healthy urinary system.

Gerlinea Mon Repas Gerlinea Veloute Petits Pois Courgette: Green Pea & Zucchini Soup


Product Image

Six individually wrapped of meal substitute with dehydrated green peas and zucchini soup.

Storck Toffifee Limited Edition: Whole Hazelnut in Caramel Cream with Nougat Cream and Chocolate Filling


Product Image

Four x 15 pieces of whole hazelnut in caramel cream coating with nougat cream and chocolate filling. In a 40 years of Toffifee happy birthday pack.

Reis Fit Einfach Lecker Milchreis: Microwaveable Rice Pudding


Product Image

Microwaveable rice pudding made from pre-boiled round grain rice, in a plastic pouch.

Nestle Nesquik Intense Hot Chocolate Powder


Product Image

Intense Nesquick for more excitement. Because it contains 32% cocoa, and it benefits from the know-how chocolate Nestle Nesquick Intense sensations chocolate brings the whole family.

Merck Bion Restore Probiotics, Zinc and Vitamin C: 20 Tablets


Product Image

Twenty tablets of patented probiotics, zinc, amino acid and vitamin C.

Rhum RB Bielle Rhum Blanc De Marie-Galante White rum


Product Image

Marie-Galante's white rum with 40% ABV, in a glass bottle.

Mania Scorze di Cannella: Cinnamon Flavored Hard Candies


Product Image

Hard candies with cinnamon flavor, in a plastic bag.