Tate & Lyle Extends Clean-Label Portfolio with Launch of Tapioca-Based Starch in EMEA

5178a5d7-d0df-4781-9d2e-62828ab044d1articleimage.jpg

03 Apr 2017 --- Tate & Lyle PLC have announced the introduction of its tapioca-based CLARIA Bliss starch to the Europe, Middle East & Africa (EMEA) region, responding to growing demand from consumers for cleaner label products.

An extension to the line of CLARIA Functional Clean-Label Starches, the launch of CLARIA Bliss in EMEA follows its debut at the Institute of Food Technologists Food Expo in Chicago last year.

CLARIA Bliss has functionalities like modified tapioca starches and can help manufacturers develop high quality and great tasting products. With tolerance to shear, heat and acid, even under extreme conditions like ultra-high temperatures (UHT) and homogenisation, CLARIA Bliss makes it easier than ever for food manufacturers to develop products with cleaner labels and differentiated texture. 

Its launch follows market research from Innova Market Insights that shows the number of food products defined as clean-label sharply increased in Europe in categories such as chilled desserts (+54%) or ready meals (+39%) between 2014 and 20161.  

Yves Maltête, VP Global Product Management, Texturants at Tate & Lyle, said: “At a time when 86% of European consumers regard food and beverages as processed if they contain ingredients they don’t recognise, CLARIA Bliss can help manufacturers maintain great taste in their products. It will also allow them to simplify their ingredient list in a variety of applications, including delicate dairy desserts, clear sauces, chilled ready meals or filling of fresh baked goods.”

CLARIA Bliss delivers on the growing tapioca-based starch trend, which has seen launches of products including tapioca ingredients increasing on average by 25% each year since 2010. Tapioca is popular among manufacturers and consumers for its clean flavour and colour, soft gel texture and non-GMO and gluten free attributes. CLARIA Bliss thickens and sets to form a soft, translucent gel that is especially desirable in applications like a dairy custard or in speciality sauces.

Yves Maltête continued: “There is an enormous opportunity for our customers around the world to simplify ingredient lists and take advantage of demand for cleaner labelled products. We want to partner with our customers to help them meet these challenges, and retain their competitive edge locally and globally. With our expanded CLARIA line now including CLARIA Bliss, it’s easier than ever to make that a reality.”

Tate & Lyle

Collapse

Tate & Lyle: Our Ingredients - Your Success

Sweeteners, Texturants and Wellness Ingredients

Tate & Lyle is a global provider of ingredients and solutions to the food, beverage and other industries, operating from over 30 production facilities around the world. Through our large-scale, efficient manufacturing plants, we turn raw materials into distinctive, high quality ingredients for our customers. Our ingredients and solutions add taste, texture, nutrition and increased functionality to products that millions of people around the world use or consume every day. 

Tate & Lyle’s Ingredients platforms are centered on nutritive and high-intensity sweeteners, texturant starches and include nutritionally beneficial fibres to meet evolving dietary trends. 

Tate & Lyle’s Food Systems group is a global leader with a reputation as a fast and flexible provider of customised stabiliser systems and food solutions, 

If you are in the food or beverage industries, we are the partner for you. From 15 research and development centres on 6 continents we support your business with our innovative and highly functional ingredients and food systems, our unique customised services and our exceptional technology consultancy around all aspects of successful food production. 

As one of the longest standing and leading manufacturers of ingredients, we have a long history of helping our customers differentiate and add value.

Find out how Tate & Lyle is good for your business. 

Related Articles

Food Ingredients News

Superfoods: (Part 1) The evolution of nutrient-rich food for health-conscious consumers

17 Oct 2017 --- Superfoods can be classified as foods that are superior in terms of their nutritional value or nutrient-rich food considered to be especially beneficial for health and well-being. Even small portions of some superfoods can supply an abundance of vitamins, minerals, proteins, antioxidants and more. Many superfoods contain extraordinary characteristics that can have a variety of health benefits from boosting immunity, treating illness/disease, reducing blood pressure, cutting sugar intake, lowering cholesterol and more.

Food Ingredients News

The snack factor: (Part 2) Popcorn sales pop as snack hailed authentic and guilt-free

12 Oct 2017 --- Popcorn is one of the smaller snacks sub-categories but one that has seen consistent growth in recent years, mainly as a result of the promotion of ready-to-eat popcorn as a convenient, tasty and better-for-you snack option, suitable for in-home consumption, particularly sharing social occasions, and for on-the-go snacks, as well as its more traditional popularity at cinemas and sporting events.

Food Ingredients News

Beyond Meat confirms plans to expand to UK in 2018

12 Oct 2017 --- Vegan company Beyond Meat has announced further plans for expansion, noting that it intends to bring its famous meat-free Beyond Burger to the UK by early 2018. The plant-based burger is sold in the meat aisles of supermarkets despite being 100 percent vegan. It is described by Beyond Meat as looking and cooking just like beef, and it has been available in the US since last year.

Food Ingredients News

Cargill launches functional starches to address consumer demand for label-friendly products

11 Oct 2017 --- In response to growing consumer demand for label-friendly, simple and familiar ingredients, Cargill has launched a portfolio of functional native starches under the new SimPure brand. SimPure offers food and beverage manufacturers tailor-made, functional native starches that deliver the simple ingredient label consumers want, along with greater process tolerance, shelf life and storage stability. The product line will be available worldwide. 

Food Ingredients News

Morrisons uses Naga chili to create hottest supermarket curry in UK

11 Oct 2017 --- Morrisons has launched the “Volcanic Vindaloo”, featuring the Naga chili – one of the world’s hottest. Created for National Curry Week, which started on October 9, it is the hottest supermarket curry ever made in the UK.

More Articles